Essays Tagged: "Customer support"

KIMURA KK Can this customer be saved? (IMD -5-0598) Case Analysis

e maintaining adequate service standards.Its strategy involves close cooperation with the lead user customers to get a presence in the developing standards of the industry. Overall, it seems to be foc ... nly 3% of the market, its share of the premium segment is 8%.2. What is the "Perceived value" for a customer like Kimura?Perceived Value: "Perceived value" is different for different customers. Out of ...

(2 pages) 42 0 2.3 Aug/2004

Subjects: Businesss Research Papers > Case Studies

Ne Product Development - Critical Analysis of Article in IJOPM

he traditional approach to new product development (NPD) can be described to start and end with the customer (Slack et al., 2004). However, the focus on NPD has evolved over the years, from having a ... ver the years, from having an internal company view to external market view.The article titled, Customer Support and new product development (Goffin & New, 2001), takes us a step further in the ap ...

(10 pages) 144 0 4.0 Mar/2005

Subjects: Businesss Research Papers

Marketing Strategy: Define marketing, discuss some of the processes used, and how companies have used marketing to their success.

part. Other parts include market research, media planning, public relations, pricing, distribution, customer support, sales strategy, and community involvement. All of these elements must not only wor ... ed marketing to their success.Defining MarketingSimply put, marketing is about creating and keeping customers profitably. It is a process that starts with identifying customers finding out about their ...

(3 pages) 145 0 2.0 Nov/2006

Subjects: Businesss Research Papers > Marketing


ext generation communications networks including communications systems, products, technologies and customer support in a highly competitive and global market. For NAT, diversity in all areas of its o ... effectively communicated and put into practice - with observable changes in behavior, environment, customer satisfaction and market impact.Successfully leveraging diversity is linked to how well NAT ...

(11 pages) 67 0 3.0 Oct/2001

Subjects: Businesss Research Papers

Legal, Ethical, and Regulatory Aspects of E-Business

. That includes purchasing and selling of products and services, along with providing technical and customer support through the web. E-business has been and still is a term used in coincidence with e ...

(5 pages) 37 0 5.0 Jan/2009

Subjects: Businesss Research Papers