Essays Tagged: "Harley-Davidson"

Harley Davidson case analysis -- with IFE, EFE, CPM, and TOWS matrix...

of motorcycled and branded products and services selected market segments"Company Vision Statement:"Harley-Davidson is n action-oriented, international company, a leader in its commitment to continuou ... ionships with stakeholders (customers, suppliers, employees, shareholders, government and society). Harley-Davidson believes the key to success is to balance stakeholders' interests through the empowe ...

(6 pages) 1100 0 2.8 Feb/2003

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

Harley Davidson has long been an American Icon.

TransformingHarley-DavidsonHarley-Davidson BackgroundHarley-Davidson was founded in 1903 by Arthur and Walter Ha ... Davidson. During its first years of existence the company experienced an enormous amount of growth. Harley-Davidson gained its popularity two ways. The reputation of the firm was linked to Davidson ri ... the V-twin engine, clutch, internal expanding rear brake, and the three-speed transmission. By 1918 Harley-Davidson became the world's largest motorcycle company by producing 28,000 motorcycles annual ...

(8 pages) 476 0 4.3 Jun/2003

Subjects: Businesss Research Papers

Harley Davidson: industry outlook

Company BusinessHarley-Davidson is the leading factor in the U.S. heavyweight motorcycle market with a 45 percent ma ... causing dealer stocks to decline. HDI is continuing to expand its new product families namely, the Harley-Davidson V-Rod motorcycle and the Buell Firebolt.·Its cost structure is lean and it ha ... That free cash gives directors substantial flexibility to enhance shareholder value.Industry OutlookHarley-Davidson's primary market is heavy-weight motorcycles (engine displacement of 651+cc). Geogra ...

(6 pages) 326 0 4.6 Dec/2003

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

Marketing of Honda motorcycles in the USA.

titors were Haley - Davidson of U.S.A, BSA, Triumph and Norton ofthe UK and Motto - Guzzi of Italy. Harley-Davidson had the largestmarket share with sales in 1959 totalling a6.6 million dollars. Many ... company placed on innovation. Production perman-year was 159 units in 1962, a figure not reached by Harley-Davidsonuntil 1974.Honda was following a strategy of developing region by region. Over aperio ...

(6 pages) 194 0 3.8 Dec/2003

Subjects: Businesss Research Papers > Marketing

Harley Davidson

Identification of Harley-Davidson's strategy and its rationale explaining its resources and capabilities. After that i ... ey face? And then how Harley can sustain and enhance its competitive advantage?Question 1: Identify Harley-Davidson's strategy and explain its rationale.The fundamentals of the Harley-Davidson busines ... rk.First of all, before I explain these three policies, we can try to see what was the problem that Harley-Davidson had to solve, and why it needed a real strategy to possess a higher competitive adva ...

(11 pages) 590 0 4.1 Dec/2003

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

Building Brand Community on the Harley-Davidson Posse Ride THis case describes marketing techniques in the motorcicle industry, particularly Harley Davidson.

Recommendations:1.Harley-Davidson should continue to sponsor HOG, and the Posse Rides.2.More resources should be spent ... From nothing in 1983 it has grown to half a million members in 1,160 chapters. This is the core of Harley-Davidson's market and it is easily reachable through Hog Tales magazine. This is particularly ... ays a lot about the kind of person I am7. I really understand what Harley is all about8. No one but Harley-Davidson could put on an event like this9. Harley-Davidson really understands what riding a b ...

(4 pages) 348 0 4.8 Feb/2004

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

Harley-Davidson Corporation- Marketing Plan Paper. This essay discusses how Harley-Davidson's marketing strategy has overcome fierce competition from foreign companies.

As many enthusiasts may describe it, the pride of owning a Harley-Davidson is the pride of owning an 'American Icon'. Harley-Davidson's (HD) positioning strate ... e), HD can expand its popularity to the domestic and international market.Marketing Mix ElementsFor Harley-Davidson's marketing objectives to be successful, the company has to implement the four eleme ... examine how these three factors will continually play a role in pricing and adjust accordingly.The Harley-Davidson Corporation has found multiple ways to implement its promotion strategy. HD's primar ...

(5 pages) 814 0 4.4 Feb/2004

Subjects: Businesss Research Papers > Marketing

Critizing the islamic faith.

(5 pages) 46 0 3.5 Feb/2004

Subjects: Humanities Essays > Religion & Faith

Harley-Davidson's Opportunity in the European Market

ERENCES.................................................................. 17yEXECUTIVE SUMMARY zThe Harley-Davidson is one of the most famous and successful motorcycle manufactures in the USA market. ... cc) motorcycle market is analyzed. And one of the world's most successful motorcycle manufacturers--Harley-Davidson was identified as the one that had best strategic opportunity in that market.The Har ...

(13 pages) 446 1 4.0 Mar/2004

Subjects: Businesss Research Papers > Marketing

Response to Self Evident Truths

(1 pages) 71 1 3.0 Apr/2004

Subjects: Businesss Research Papers

Harley Davidson

What picture immediately springs into mind when Harley-Davidson is mentioned? The average person in an association game would likely say, "motorcycl ... ociation game would likely say, "motorcycle". Indeed, Harley and motorcycle seem almost synonymous. Harley-Davidson is a household name to motorcycle enthusiasts, and the company is inarguably success ... rapidly being shipped overseas where companies can acquire cheaper labor. Fortunately, a case like Harley-Davidson can provide hope, and studying Harley's experience may give a struggling company ins ...

(10 pages) 210 2 3.0 Feb/2005

Subjects: Businesss Research Papers

Marketing of Honda motorcycles in the USA.

titors were Haley - Davidson of U.S.A, BSA, Triumph and Norton ofthe UK and Motto - Guzzi of Italy. Harley-Davidson had the largestmarket share with sales in 1959 totalling a 6.6 million dollars. Many ... company placed on innovation. Production perman-year was 159 units in 1962, a figure not reached by Harley-Davidsonuntil 1974.Honda was following a strategy of developing region by region. Over aperio ...

(6 pages) 65 0 3.0 Jan/2006

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

Honda Marketing Strategy

itors were Haley - Davidson of U.S.A, BSA, Triumph and Norton of the UK and Motto - Guzzi of Italy. Harley-Davidson had the largest market share with sales in 1959 totalling a6.6 million dollars. Many ... ompany placed on innovation. Production per man-year was 159 units in 1962, a figure not reached by Harley-Davidson until 1974.Honda was following a strategy of developing region by region. Over a per ...

(7 pages) 384 1 4.7 Apr/2006

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

Understanding Consumer Perception of Brand Identity: How to Avoid Failure When Extending a Well Established Brand

Page, LondonHarley Davidson (2004) Unaudited Historical Data. Retrieved 2005-03-14 from http://www.harley-davidson.com/CO/STU/en/h-dstudentcenter.asp?locale=en_US&bmLocale=en_US#financialfactbook ...

(27 pages) 293 0 3.0 May/2006

Subjects: Businesss Research Papers > Marketing

Harley-Davidson and a Code of Conduct

oaster without a safety harness. At that moment. I fell in love with motorcycles, and with the name Harley-Davidson.Harley-Davidson is an American Icon. The name itself suggests a sense of class and s ... o own one. But one of the biggest reasons that I have recently come across was Everyday Values: The Harley-Davidson Code Of Business Conduct.After discussing ethics and corporate responsibility in cla ...

(2 pages) 41 0 3.0 Sep/2006

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

Marketing of Honda motorcycles in the USA

titors were Haley - Davidson of U.S.A, BSA, Triumph and Norton ofthe UK and Motto - Guzzi of Italy. Harley-Davidson had the largestmarket share with sales in 1959 totalling a6.6 million dollars. Many ... company placed on innovation. Production perman-year was 159 units in 1962, a figure not reached by Harley-Davidsonuntil 1974.Honda was following a strategy of developing region by region. Over aperio ...

(6 pages) 40 0 4.6 Oct/2006

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

Century of Survival: An American Icon

avioral changes. Not all are successful in making the turn, but one company comes to mind that did, Harley-Davidson (H-D), a company depicting a century of survival in all aspects of the business from ... mistic and made the changes necessary to escalate moral and recapture the American dream.History of Harley-DavidsonWith the first production model rolling out in 1903, William Harley and Arthur Davids ...

(10 pages) 92 1 4.6 Feb/2007

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

Harley-Davidson's Motivational Programs Lead to Success

History of Harley-Davidson:Today it is hard to imagine Harley-Davidson (Harley) as a low-quality motorcycle man ... , team skills, planning, problem solving, decision making, and performance management. For example, Harley-Davidson University, a training program required for all employees, "teaches employees how to ... motivate the employees to improve the productivity, efficiency, and financial performance of Harley.Harley-Davidson Today: The Results of Harley's Motivational ProgramsThe programs implemented by Harl ...

(7 pages) 55 0 5.0 May/2007

Subjects: Social Science Essays > Psychology