Essays Tagged: "Malaysia Airline"

Global Marketing: Case Study on Effects Of 9/11.

to get bank loans for building projects, putting a damper on the economy and the re-building effort.AirlinesAir traffic in October and November has decreased by 25% on a year ago in the world's bigges ... ts of the attacks continue to instil terror.As a result, despite cutting capacity, the big American airlines are still flying with planes barely 60% full - a figure that would be substantially lower i ...

(14 pages) 602 0 4.7 Mar/2003

Subjects: Businesss Research Papers > Case Studies

Market structure, pricing, performance and strategies for the last ten years of the Malaysian Domestic Airline Industry

1. The Malaysian Domestic Airline IndustryIn Peninsular Malaysia, the main cities are served by an efficien ... ehensively served by several local airlines.There are seven domestic airlines that operating within Malaysia, it is Air asia, Malaysia airlines, Pelangi air, Berjaya air, SEAGA Airliness, Sabah air an ... ose domestic airlines there are only two big domestic airlines company that operating widely within Malaysia. It is Malaysia airlines and Air Asia.We know already that Malaysia airline is the biggest ...

(5 pages) 227 0 3.9 Jun/2004

Subjects: Businesss Research Papers > Case Studies

Managerial Practice In The New Economy - The Malaysian Context

ultures and value systems for their global outreach employees. Multinational companies operating in Malaysia for instance, have realized that apart from developing competitive business strategies, the ... ially addressed, in particular on the need for better cultural understanding and sensitivity.In the Malaysian context, the establishment of these multinationals have, however caused profound problems ...

(8 pages) 107 0 1.0 Dec/2006

Subjects: Social Science Essays > Economics > Foreign & International Economics

Issues Management & Crisis Communication Plan

Scenario:You are the newly appointed corporate communication consultant for the new low cost airline Air Asia.State why your airline needs to monitor & manage issues (identify some of the p ... oductionRisk management is a very important part of good management and especially essential for an airline. Crisis have become "normal" and today there are so many threats to the airline business ind ...

(5 pages) 231 0 3.7 Feb/2007

Subjects: Businesss Research Papers > Case Studies

Service Recovery

With this month's downing of MH17 and the March disappearance of MH370, it seems that if Malaysia Airlines didn't have bad luck, it wouldn't have any luck at all. Malaysia Airline's recent ... the reputation of an airline that has one of the best safety records in the world. Until this year, Malaysia Airlines had experienced only two fatal accidents in 68 years of operation. In fact, the la ... ent that is extremely rare but has enormous consequences. As major revival plans are considered for Malaysia Airlines after its second "black swan" in four months, it can regain the trust of passenger ...

(6 pages) 0 0 0.0 Aug/2014

Subjects: Businesss Research Papers > Marketing