Essays Tagged: "Parle-G"

Massifying Horlicks Biscuits

er advertising and distribution, it was easily taken over by other brands of the same category like Parle-G, 20-20, Sunfeast, etc. inspite of having better nutritional value. Also variants like Junior ... e market share of the company. While competing in the already overcrowded urban market dominated by Parle-G and others, the company failed to consider the option of targeting the rural markets to incr ...

(6 pages) 5 0 0.0 Dec/2013

Subjects: Businesss Research Papers