EFFECTIVENESS OF ANTI-SMOKING ADVERTISEMENT CAMPAIGNS
Out of the total business of Tobacco in the world (i.e. $ 27 billion a year), 50% amount of the total turnover is being spent on marketing of the products (U.S. FTC Cigarette Report 2007). The total deaths due to smoking were 100 million in the 20th Century. If precautions are not taken, it may go up-to one billion in the 21st Century against the present count of 5.4 million deaths as per WHO report, Feb.8 (Xinhua). The WHO report also says that governments earn as revenue more than 500 times than what these spend on non-smoking campaigns.
The turnover targets of the tobacco industry also calls for anti smoking charitable organizations to prevent smoking for the freshers and take into confidence the regular smokers to quit. Different Messages should be used to impress people and these should be very much effective through a research.
All these messages should reach the people through an outdoor campaigning or through radio, television or distribution of printed pamphlets. Public Relation shall also help you to contact the affected persons. Besides these, Internet contacts and meetings on the public places shall also help you to achieve the targets.
1. BACKGROUND AND PROBLEM DEFINITION
Smoking is highly detrimental to health. Regular smoking can lead to serious diseases like lung cancer and chronic heart diseases. It reduces productivity of smokers and hence of organizations in which they are working which in turn hampers the economic growth of the country. The same effects are applicable on second-hand or passive smoker also. A lot of resources of any economy are diverted curing different diseases of active and passive smokers. Such resources could have been diverted towards other productive activities. The possible ways of reducing smoking and hence reducing its negative impact may...