Essays Tagged: "customer relationships"
Running a profitable Intranet is a continual challenge, and finding the right business model is not always easy. This article will talk about TASKManage for the Retail Industry.
Executive SummarySome Intranet models in retail are "customer facing," such as online shopping and e-care solutions, while others -- including fulfillmen ... inventory control -- are behind the scenes. All, however, are designed to provide greater value to customers and partners -- value that creates real competitive advantages.To realize those advantages ... antages.To realize those advantages, retailers should look for Intranet solutions that will:Improve customer relationshipsReduce distribution costsAcquire data on profitable customersStrengthen supply ...
Subjects: Businesss Research Papers
A Study on Southwest Airlines.
high-frequency, point-to-point, low-fare service. Southwest was incorporated in Texas andcommenced Customer Service on 18 Jun 1971 with three Boeing 737 aircraft servingthree Texas cities - Dallas, H ... ry and consistently offers the lowest and simplest fares.Southwest also has one of the best overall Customer Service records. LUV is the stockexchange symbol, selected to represent the home at Dallas ...
Subjects: Businesss Research Papers > Case Studies
Harley-Davidson Corporation- Marketing Plan Paper. This essay discusses how Harley-Davidson's marketing strategy has overcome fierce competition from foreign companies.
manufacturers like Honda and Yamaha. HD's strength's of its powerful brand image, maintaining good customer relationships, strong financial position, and superiority of technology and design are hind ... e, HD is relying on its newly adopted marketing objectives. First, HD needs to expand its potential customer base to include enthusiasts and non-enthusiasts males in the 35-44 age group. (INSERT MEDIA ...
Subjects: Businesss Research Papers > Marketing
Total Customer Experience Case Study: Optus Mobile Phone Services
Master of MarketingManaging Customer RelationshipsTotal Customer Experience Case Study:Optus Mobile Phone ServicesContentsPart 1 ... one ServicesContentsPart 1: Brand Experiences ---------------------------------------------3Part 2: customer Experiences ----------------------------------------6Part 3: Customer dialogue ------------ ... le phone service has become a highly competitive and increasingly mature business around the world. Customers are more and more demanding as mobile phones are turning into commodity, a status symbol a ...
Subjects: Businesss Research Papers > Marketing
Strategic Marketing Communication----IMC program
panies say in their advertising and what they actually do; and (4) in the long run, nourishing good customer relationships is far more important making simple exchange (Duncan and Moriarty, 1997). As ... departments and external suppliers, and the arrival of more sophisticated, critical, and demanding customers. Suddenly, companies faced costly redundancies and inefficiencies as company departments w ...
Subjects: Businesss Research Papers
Traditional Businesses vs. Dot Com Companies
ional businesses in Europe have over online companies in America. Such things as strong business to customer relationships and personal customer service are some of the many benefits Europeans are not ... ue almost immediately. If they ordered the product online, more than likely they will be contacting customer service by email and, depending on the volume of emails, may wait days for a reply.Good bus ...
Subjects: Science Essays > Computer Science > Internet and networking
CRM
Customer Relationship Marketing is an organization wide approach to learning about its customers in ... in order to provide a better product or service. By combining the abilities to respond directly to customer concerns and to provide a highly customized experience, companies have a better opportunity ... customized experience, companies have a better opportunity of establishing and sustaining long-term customer relationships. The primary goal is to transform these relationships into greater profitabil ...
Subjects: Businesss Research Papers > Management
Case History - DELL. This case study has been created by the author, analysing DELL's business model.
Model 7Harnessing the Internet 7Low-Cost Leader 7Market Segmentation 8Business-to-business Market 9Customer Relationships 9Sales and Marketing 10Conclusions 10Appendix 1 11Appendix 2 12Appendix 3 13A ... le vision and business concept that personal computers could be built-to-order and sold directly to customers through telephone and direct mail before 1994 and almost exclusively through the Internet ...
Subjects: Businesss Research Papers > Marketing
Business Manag.
es/Delivery suite that transforms a call center into a profit center with instant access to updated customer profiles, an in-depth view of customer relationships, precise product information, call cen ... sell new products" (Fidelity Information Services).The Call Center provides many benefits for both customers of the financial institution and the financial institutions themselves. First, customers e ...
Subjects: Businesss Research Papers > Management
Defining Marketing Paper.
it is more than promoting and selling a product. Marketing is satisfying the changing needs of the customer. This can be best summed up by the very successful businessman Bill Gates when he said, "Yo ... organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stak ...
Subjects: Businesss Research Papers > Marketing
Tupperware.
Customer relationships are the key to our marketing strategy. Customer relationships help increase o ... egy. Customer relationships help increase our sales by 50% without increasing our marketing budget. Customers often purchase our products because they have developed a relationship with us, they owned ... or they were referred to us by a friend or associate. We strive to build, nurture, and develop our customer relationships and treat our customers as if they are truly our strategic partners and show ...
Subjects: Businesss Research Papers > Marketing
Defining Marketing Paper.
organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stak ... go out of business. Being that we are an international produce company, we have a diverse group of customers we have to attend to. Due to the company having a diverse group of customers we have to be ...
Subjects: Businesss Research Papers > Markets & Exchanges
Riordan Manufacturing Strategic Plan Development
ion and Vision Statement of Riordan Manufacturing is four tier, concentrating on the company Focus, Customer Relationships, Employees and a Future Vision. The attributed discussed center upon the impo ... ing future growth. By instituting "rigorous quality controls, and providing innovative solutions to customers with a responsive attitude, reasonable pricing" (The Apollo Group, Inc. 2004) can be maint ...
Subjects: Businesss Research Papers > Case Studies
Case Study Of UPM-Kymmene
UPM-Kymmene Group Case StudyQuestion 1: Managing customer relationships has been identified as a key success factor for Wisapaper. Therefore for cont ... otal Quality Management (TQM) is focused on identifying and improving internal processes related to customer relationship management. Furthermore TQM assists management in systematic problem solving. ... r example Wispaper has identified that an area requiring improvement is the handling of claims from customers. Utilising TQM standards Wispaper has implemented an action plan to improve the handling a ...
Subjects: Businesss Research Papers > Case Studies
Defining Marketing Paper
right communication and promotion." (Anon.)"The all-embracing function that links the business with customers needs and wants in order to get the right product to the right place at the right time.""T ... he right place at the right time.""The achievement of corporate goals through meeting and exceeding customer needs better the competition."But what is the true definition of marketing? As I continued ...
Subjects: Businesss Research Papers > Marketing
International Marketing - Virgin Blue (A piece of Empire)
and capability with regards to the fleet - larger, multi class planes* Attempt to create meaningful customer relationships, perhaps by introducing a loyalty program similar to that of the Qantas Club* ... ely strong reputation for excellence in safety and reliability. Like Virgin Blue, Qantas offers its customers a number of extra services, through the Qantas Club. The Qantas Club is aimed particularly ...
Subjects: Businesss Research Papers > Case Studies
Identify and analyze the strategic plan of your organization and the role of TQM in that organization's strategic plan: Riordan Corporation
Manufacturing.•We are industry leaders in using polymer materials to provide solutions to our customer's challenges.•Our R&D is, and will remain, the industry leader in identifying indu ... ng industry trends.Our Customer Relationships•We will strive to be a solution provider for our customers and not be a part of our customer's challenges.•Long-term relationships will be sough ...
Subjects: Businesss Research Papers > Case Studies
Classic Airline Benchmarking
Customer ServiceCompanies like Classic Airlines need to position themselves for long-term success. T ... emselves for long-term success. They can accomplish this by understanding and connecting with their customers. Good customer relationships help organizations find new clients, foster customer loyalty, ... r relationships help organizations find new clients, foster customer loyalty, and increase lifetime customer value. The companies and organizations that have been chosen will assist Classic Airlines a ...
Subjects: Businesss Research Papers > Marketing
Define Marketing Paper
wever, it revolves around the process, planning, execution and development through research and the customer's needs.Marketing has a broad range of facets, so it is not surprising of the many definiti ... ;organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stak ...
Subjects: Businesss Research Papers > Marketing
Defining Marketing Paper
organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stak ... e wide range of activities involved in making sure that you're continuing to meet the needs of your customers and getting value in return". Even though their can be several ways of defining marketing, ...
Subjects: Businesss Research Papers > Marketing