Essays Tagged: "Kellogg"

Determinants of Demand Example

IntroductionWhen Kellogg's stopped producing Pop-Tarts, the Jiffy Wiffy Company suddenly found themselves with a larg ... ger markets mean that there are more people available to purchase the product.Competitor DemandWhen Kellogg's left the Pop-Tart market, Jiffy Wiffy became the dominant player. However, some competitio ... esTaste Preference of SubstitutesConclusionEven though Jiffy Wiffy captured most of the market when Kellogg's left, price and taste remain very important factors in the demand of Pop-Tarts. Power-Tart ...

(3 pages) 167 1 3.6 Mar/2003

Subjects: Businesss Research Papers > Marketing

Advertising Critique on "Krave" snack bar

Advertising CritiqueA Kellogg print advertisement for its new "Krave" snack bar was chosen for this assignment. The print ... sense of richness and quality regarding the product. In a market place filled with many snack bars, Kellogg is trying to differentiate it's product by using an emotional appeal. The ad tries to create ... l. The ad tries to create emotional bonding between the brand and the target consumer. "One bite of Kellogg Krave bar, and you will understand" is a powerful statement, it evokes an emotional bonding, ...

(4 pages) 164 1 5.0 Nov/2003

Subjects: Businesss Research Papers > Marketing

Kellog's business case

1. How much were the traditional marketing strategies pursued responsible for Kellogg's downfall?2. What is the underlying cause of the loss of market share for Kellogg? Has the ... for Kellogg? Has the company responded in appropriate ways? Justify your answer.1.What business is Kellogg's in?The Kellogg's Company, headquartered in Battle Creek Michigan, is the world's largest p ... -Grain.The Company also markets cookies, crackers and other convenience foods, under brands such as Kellogg's, Keebler, Cheez-It, Murray and Famous Amos, to supermarkets in the United States through a ...

(38 pages) 957 0 3.4 Feb/2004

Subjects: Businesss Research Papers

Why and under what conditions are people more likely to buy brand names rather than their generic counterparts?

IntroductionYou think you are having Kellogg's for breakfast, catching the news on CNN, driving to Texaco to fill up your Ford while list ...

(10 pages) 382 0 3.5 May/2004

Subjects: Businesss Research Papers > Marketing

Australian made products

wned, when they purchase products and services because of ignorance".Major brands such as Tim Tams, Kellogg's, Coke and Tip Top Bread are regularly advertised on television, newspapers and magazines, ... o we as consumers become accustomed to being familiar with these brands. As most of these products (Kellogg's - American and Tip Top Bread- UK) are generally foreign owned, these companies have larger ...

(2 pages) 31 0 3.0 May/2004

Subjects: Humanities Essays > Language Studies

A comparison and contrast of the role of Merlin in Arthurian Mythology

e woods yet a bringer of culture, "associated with the devil yet in the service of God." (Judith L. Kellogg, The Dynamics of Dumbing: The Case of Merlin, p57) This causes readers to have some ambiguit ...

(4 pages) 36 0 4.7 Oct/2004

Subjects: Literature Research Papers > European Literature

ProductAnalysis. Kelloggs Cornflakes

. Differentiated marketing strategy 7Appendix 3. Brand position strategy. 8Appendix4. Communicating Kellogg's chosen position via the internet. 9Appendix 5. Consumer buyer roles 10List of tables. 11Ta ... Table 2. Direct competitors. 12Table 3. Indirect competitors. 12Table 4. Market segment profile for Kellogg's cornflakes. 131. Introduction.The marketing of Kellogg's cornflakes has resulted in the cr ...

(4 pages) 214 0 4.0 Jan/2005

Subjects: Businesss Research Papers > Marketing

Is advertising in schools really that bad?

so know that those book covers advertise? They advertise things like, Frosted Flakes, Skittles, and Kellogg's cereal, to things like joining the military. On top of that we have "educational posters" ...

(1 pages) 26 0 5.0 Jan/2005

Subjects: Social Science Essays > Current Issues

How Carlos Gutierrez used operations management to reduce costs and build Kellogg's competitive advantage?

Gutierrez used operations management to increase quality and responsiveness to customers and built Kellogg's competitive advantage?In order to look into Carlos Gutierrez's operation management's appl ... operational management. The article stated that within the time Carlos Gutierrez came to be a CEO, Kellogg was set-back from its main competitor General Mills by not having a wide range of products t ...

(4 pages) 98 0 3.0 Mar/2005

Subjects: Businesss Research Papers > Case Studies


Production MethodKellogg high capacity single-train plantReactants and Products· Raw material feed is ...

(1 pages) 970 0 3.0 Aug/2005

Subjects: Science Essays > Engineering > Chemical Engineering

Strategic Marketing

.........31.1 Welcome to the Global Village..........31.2 About the Cereal Market..........31.3 The Kellogg's Company............42. Marketing Environment..............52.1 Porter's Five Forces Model. ... companies will need to reconfigure their entire approach by developing global brands and products. Kellogg is such a world brand that has established itself well in the breakfast cereal market. It is ...

(15 pages) 646 1 4.6 Apr/2006

Subjects: Businesss Research Papers > Case Studies


f it, many members leave the gang. Legs decides that they're going to kidnap local millionaire, Mr. Kellogg. The follow Mr. Kellogg, which they call WJK, to a parking lot, force him out of his car and ...

(1 pages) 447 0 0.0 Feb/2001

Subjects: Art Essays > Film & TV Studies > Film Review and Analysis


read A History of the National Association for the Advancement of Colored People, by Charles Flint Kellogg. I chose this book because it is part of the material I have accumulated for my research top ...

(4 pages) 56 0 0.0 May/2001

Subjects: History Term Papers > North American History

Kraft General Foods

Post Cereals faces aggressive competition in the cereal market (oligopolistic) which currently has Kellogg's as the leader in the children's cereal market and is gaining market share. Kellogg's has a ... ices and providing extra funds to encourage retailer promotions. In the first two quarters of 1990, Kellogg's sale volume increased by 17 per cent. It appears that Kellogg's undertook this strategy in ...

(6 pages) 42 0 0.0 Jan/2002

Subjects: Businesss Research Papers

The New Deal

eplacing them. Banks also gave too much credit to people that were not able to pay off their loans (Kellogg, 1977, 292-293).After hearing and seeing American citizens cry for help, President Roosev ... States would have been in a situation that surpasses the economic turmoil of the Great Depression (Kellogg, 1977, 292-293).Helping the Workers WorkDuring the New Deal, President Roosevelt never fo ...

(18 pages) 130 0 5.0 Nov/2007

Subjects: History Term Papers > North American History > The Great Depression

Kellogg Case Analysis

The Kellogg Company was incorporated in 1906. Their mission statement is that Kellogg is a worldwide org ... to enhancing its international leadership role by providing healthy food products of greater value. Kellogg is one of the world's leading manufacturer of cereal and a leading global manufacturer of co ... ts include US, UK/Ireland, Canada, Mexico and Australia/New-Zealand. These markets represent 80% of Kellogg's global cereal business ( cereal industry without question uses the ta ...

(7 pages) 40 0 5.0 Oct/2009

Subjects: Businesss Research Papers > Case Studies

Cereal: The Manufacturing Industry

lmost every home in America (Topher). This vast industry stems from the late 1800s when John Harvey Kellogg and C. W. Post began cereal production in Battle Creek, Michigan (Topher). Today, numerous t ... sts of four different firms that control almost all of the market. These companies are Quaker Oats, Kellogg, Kraft Foods, and General Mills (Lazich 68). In 2001, General Mills and Kellogg led the indu ...

(4 pages) 19 0 0.0 Nov/2009

Subjects: Businesss Research Papers

Case Study On Kelloggs

the research planCollect the informationAnalyze the informationPresent the findingsMake the decisionKellogg's is the world's leading producer of cereal products and convenience foods such as cookies, ... ookies, crackers and frozen waffles. Its brands include Corn Flakes, Nutri-Grain and Rice Krispies. Kellogg's strategy is to focus on products and brands that are either the market leader or in a stro ...

(14 pages) 18 0 0.0 May/2010

Subjects: Businesss Research Papers > Case Studies

Ready-to-Eat Breakfast Cereal Industry

differences exist between supply-side substitutability of well-established branded cereals, such as Kellogg's and private labels. Specifically, as private labels focus on fewer variations of cereals t ... Phillip Morris' and other smaller competitors made sharp rise in spending to take market share from Kellogg and General Mills. There are several competitive game plans that a market leader can initiat ...

(5 pages) 21 0 0.0 Jan/2012

Subjects: Businesss Research Papers > Case Studies

Commercialization of "Right Start" breakfast cereal

h would result in a loss of promotional and marketing resources (Exemplified through the success of Kellogg's Special K, which has a similar target market and has generated the 2nd highest revenue wit ...

(5 pages) 10 0 0.0 Oct/2013

Subjects: Businesss Research Papers > Marketing