Appealing ads of Heineken beer

Essay by suebemtUniversity, Bachelor'sA+, November 2003

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I saw this ad 5/11/03 on TNN during the races. Imagine that you are sitting on your front porch on a sunny summer afternoon and you ask for a nice cold beer. Then out of the blue your friend rifles a nice big keg of beer at you, which in turn knocks you backward off of the porch. Here's another image to comtemplate. A man tries to force a refrigerator door shut. When he finally thinks he has it shut, the door busts off the hinges and a beer keg rolls out. These two ads are for Keineken beer in the new keg cans. These ads end with a catchy phrase the keg can go where regular kegs cannot.

When you first see an ad like this many questions come to mind: first, where are they going with a campaign like this; second, why would Heineken make cans in a shape of a keg, and why would an ad like this entice me to drink Heineken? To most people this ad stirs the mind to wonder why Heinken would make kegs cans and these amusing commercials promote them.

The commercials carry the humor for the pure fact to catch the attention of the viewer amd make them wonder, "What if a beer out of a keg can taste like beer out of a keg?" Since this is a new type of container for beer it is an unknown commodity to the viewer. Heineken is also an imported beer, which is not consumed by most average Americans, which also adds to the curiosity of the ad.

Heineken is an expensive imported beer. The manufacturers of Heineken most likely think of an ad which show people drinking or Heineken shows that they hold a higher social stature. Companies make...