Date: Monday, 09 December 2002
Contents
INTRODUCTION 3
Figure 1 Motivation mess (adapted from OUBS 'On being a manager) 4
MOTIVATION 4
WHAT MOTIVATES A SOCOMEC LTD SALES ENGINEER? 4
Table 1 What motivates Socomec Ltd sales engineers? 4
SOCOMEC LTD'S MOTIVATORS 5
WHAT DEMOTIVATES A SALES ENGINEER? 6
Table 2 Demotivators within Socomec Ltd 6
Figure 2 Expectancy theory (Various) 7
Figure 3 Maslow's Hierarchy of Needs (Maslow 1970) 8
RECOMMENDATIONS 9
Table 3 Recommendations of report to be implemented 9
EXAMPLE OF SUGGESTED PAY GRADING TO BE IMPLEMENTED. 10
Table 4 Sample grading system for discussion 10
CONCLUSION 11
APPENDICES 12
REFERENCES 14
Introduction
The aim of this report is to assess the motivation levels of the Southern Region Sales Team .
We will examine the methods used for motivation by Socomec Ltd and assess their relevance as a whole and as applied to individuals. Once we have identified the problem areas, we will suggest points to improve the motivation levels.
We found that motivation was a very messy value to monitor or even measure. A lot of interdependent factors affected how people felt daily, let alone monthly. Everyone was motivated by slightly different factors but all motivators were a function of the studied person's values, beliefs and morals.
The current sales team are dynamic and successful. They have grown the turnover from zero to ã2.2m in nine years making Socomec the market leader in switchgear sales within this region
On the surface the team are highly motivated!
The first thing to understand is that defining a person's motivation level or trying to isolate what motivates an individual is very abstract. This is because the element of motivation has many parts, which are hard to describe. A lot of those elements could be feelings that are very personal...