Essays Tagged: "easyJet"

'EasyJet the Web's Favorite Airline'

es pursued by SteliosHaji-Ioannou over the period of the case, and assess to what extent they allow EasyJet to compete successfully in the airline industry......92.1 Introduction ..................... ... ..................................................................92.2 Understanding the Mission of EasyJet..........................................................................92.3.a Where are we ...

(13 pages) 849 0 4.1 Jul/2003

Subjects: Businesss Research Papers > Case Studies

SWOT analysis of EasyJet

Contemporary Business Management Coursework assignment 1SWOT analysis of EasyJetStrengthsThe corporate culture at easyJet is that of informality and adaptability. The compan ... culture then links overall culture of "we're up for it" ( I feel that these points then go toward the framework creating more strengths for the c ... oints then go toward the framework creating more strengths for the company.Marketing Orientation of EasyJet has been adapted by easyJet as they aim to provide the basics that the customers need during ...

(9 pages) 752 3 4.2 Mar/2004

Subjects: Businesss Research Papers

The strategic analysis of EasyJet and Easy Group --the analysis of organisational assets and Growth-share Matrix analysis for the Easy Group

through two exclusive parts.In the first part, firstly, we are going to give a general overview on easyJet's assets, then mainly concentrate on its critical capability which formed its core competenc ... and then the core competence of Easy group will be discussed in detailed.Part One1. The overview of easyJet's assets:1.1 Physical assetseasyJet is based at easyLand, a bright orange building adjacent ...

(15 pages) 814 1 3.9 Apr/2004

Subjects: Businesss Research Papers > Case Studies

Analysis low-price airline-raynair

lers by offering low, multi-tier fare pricing and sngle-classs air transportation. Having overtaken EasyJet, Ryanair is now the largest low-cost carrier in Europe In January 2000. The company offer ap ...

(8 pages) 659 1 3.7 May/2004

Subjects: Businesss Research Papers

Easyjet case study

EASYJETCASE STUDYContents:I. IntroductionQuestion OneII. T he business environment in the airline in ... ve forces in 1998-1999VII. Industry CycleVIII. Boston Consulting Group Strategic environments matrixEASYJETCASE STUDYContents:I. IntroductionII. T he business environment in the airline industry in 19 ... e attractiveness of the budget airline sector changed considerably between 1994, the year preceding easyJet's launch and 1998-9 by the time easyJet and several other budget airlines were operating in ...

(7 pages) 320 0 4.3 Jul/2004

Subjects: Businesss Research Papers > Case Studies

Easyjet cost strategy

e industry was to take on any business that was potentially profitable. From the figures available, easyJet is successfully completing its founder's ambition with turnover increasing by 67% in 1997-19 ... to key success factors in the budget sector of the airline industry.Cost advantage strategiesAmong easyJet's strategic choices in terms of reducing operating costs were the following:· No on-b ...

(7 pages) 323 0 4.3 Jul/2004

Subjects: Businesss Research Papers > Case Studies

Evaluate the attractiveness of the budget airline sector by considering the business and competitive sectors.

s of Demand and Competition 12Financial Analysis 12Industry Specific Modelling 13SUMMARY 13PART B 15EASYJET'S STRATEGY 15DELIBERATE V. EMERGENT STRATEGY 16COMPETITIVE ADVANTAGE: 16Industry Participati ... ompetitors and financial modelling.Furthermore it was concluded that Stelios based his strategy for easyJet around that of Southwest Airlines with a keen focus on:Cost focusHigh customer satisfactionB ...

(14 pages) 273 0 3.3 Jul/2004

Subjects: Businesss Research Papers > Case Studies

Introduction of easyjet

A successful example of a European no frills airline is easyJet. Stelios Haji-Ioannou (Greek) founded the company in 1995. It is based on the low-cost, no-f ... y in 1995. It is based on the low-cost, no-frills model of the US carrier Southwest. The concept of easyJet is based on the belief that demands for short-haul air transport is price elastic. That mean ... e introduction of the 'no-nonsense' concept to the European market, after its deregulation in 1992, easyJet has proven this theory wrong and goes from strength to strength by actually increasing the s ...

(2 pages) 116 1 5.0 Nov/2004

Subjects: Businesss Research Papers > Marketing

Easyjet case study - enviromental analysis and business strategy analysis

ORGANISATION AND MANAGEMENT PRACTICESEASYJET REPORTStudent Name: Song HuiMatriculation Number: 200411997Module Number: MGTMM20Word Count: ... mber: MGTMM20Word Count: 3407 wordsCONTENTINTRODUCTION 牋牋牋牋3OVERVIEW OF EASYJET 牋牋牋牋3MISSION STATEMENT 牋牋牋牋3MAJOR ST ... 9259;牋牋牋18APPENDICES 牋牋牋牋20INTRODUCTIONOverview of EasyjetEasyjet was established in March 1995[Key events in our history, Easyjet, 2004], with low-cos ...

(17 pages) 753 0 2.5 Feb/2005

Subjects: Businesss Research Papers > Case Studies

Easy Case

ities that served the group so well running an airline could be applied to easyCinema. For example, easyJet prices are linked to demand and advance purchase. Likewise, they would charge more for peak- ... ne of several companies operating under the U.K.-based parent company easyGroup, which also managed easyJet airlines and several other start-up ventures. Stelios Haji-Ioannou, chairman and owner of ea ...

(3 pages) 111 0 3.0 Apr/2005

Subjects: Businesss Research Papers > Case Studies

Pricing strategy of low cost airlines

1. IntroductionLow cost airlines such as EasyJet, and Ryanair have developed quickly in the European market in the last five years. The UK ma ... coverage of these carriers, which in turn generates more interest in the services. Both Ryanair and EasyJet have been very effective in using media coverage of their legal wrangles with traditional ca ... ttained by the low cost airlines are significantly higher than some advertised "lead-in" fares with EasyJet's attaining an average one-way fare in 2001 of � while Ryanair's got � per pay ...

(23 pages) 303 0 5.0 Aug/2006

Subjects: Businesss Research Papers > Case Studies

Domestic Passenger Airline market in China

ce in general is more like a banded consumer good. We all know that airline companies like BA, KLM, easyjet etc. We can enjoy different in-flight amenities when board on different company's flights. A ...

(9 pages) 50 0 3.7 Mar/2007

Subjects: Businesss Research Papers > Markets & Exchanges

Environmental and Competitive Analysis of Easyjet

environmental and competitive analysis of the low-cost airline industry sector from the position of Easyjet. It will give a brief history into Easyjet and the low-cost airline industry. It will analys ... titors will be analysed through the use of porters 5 forces model. Recommendations will be made for easyJet's marketing strategies for the next three years.Corporate HistoryEasyjet was founded in 1995 ...

(11 pages) 226 0 3.0 Feb/2008

Subjects: Businesss Research Papers > Marketing

Airline industry is one of the fragile industries in the market. Since the tragic events of September 11th some of its profound consequences are coming to light now

uzz, the low cost of KLM for �.95 million. An Irish entrepreneur founded the company in 1985.EasyJet- EasyJet is Europe's leading low-cost airline. Since its first flight in November 1995, the ... 5 routes from 39 European airports, operating 72 aircraft (November 2003). The phenomenal growth of EasyJet was boosted by its merger with Go-fly in August 2002, making the combined company Europe's N ...

(8 pages) 80 0 0.0 May/2008

Subjects: Businesss Research Papers > Case Studies

This is a report about analysis of Ryanair. Including the marco and mircoenviroments anlysis and suggestions in 2008.

onment analysis including macro and microenvironments. And the other part is about competition like easyJet, SAS air companies. Another part is attractive on customer analysis and some suggestion for ... n the train, consumers have to change their behavior for the high price. The airlines like Ryanair, easyJet especially should care for this trend if it happens. However, if the air route is as far as ...

(16 pages) 189 1 5.0 Dec/2008

Subjects: Businesss Research Papers > Marketing

RyanAir Business Model/ Effect of Recession / Future trends / Recommendations

companies who would give them commission on subsequent sales.Ryanair's biggest low-cost competitor, easyJet, entered the market in 1995, as they competed on many of the same routes. Despite their simi ... nique strategies. Ryanair used secondary airports, which provided them with a cost advantage, while easyJet would fly directly to the main city destinations. Because of this, Ryanair targeted solely t ...

(29 pages) 127 0 0.0 Apr/2009

Subjects: Businesss Research Papers

Analysis of the external environment of "Ryanair –"Southwest" of European airlines" case

have choices to switch to another mainstream (KLM, or British Airways) or low-cost budget airlines (EasyJet), because there is a low level of switching costs. The airline industry, therefore, is highl ...

(7 pages) 89 0 0.0 May/2009

Subjects: Businesss Research Papers > Management

Ryanair and easyJet Case Study

NTRODUCTIONThis report outlines the analysis of two low-cost airlines performance in Europe, namely easyJet PLC and Ryanair Hldgs during their financial year between 2006 and 2008. It examines the com ... opportunities facing their business. In conclusion, there is a recommendation whether to invest on easyJet and/or Ryanair's shares.II.FINANCIAL AND NON-FINANCIAL RATIO ANALYSISIn terms of the complet ...

(7 pages) 51 0 0.0 Jun/2009

Subjects: Businesss Research Papers > Case Studies

EasyJet Marketing Research

ns. Even though, there are still many new comer became the star of the industry in these years, and EasyJet is one of them.EasyJet Airline Company Limited, also known as EasyJet, is a low cost (or no ... ompany (Low-cost airline hereafter LCAs), headquarter is based at London Luton Airport.According to EasyJet's official site, the company "was found by Sir Stelios Haji-Ioannou in 1995". And the compan ...

(14 pages) 60 0 3.0 Oct/2009

Subjects: Businesss Research Papers > Marketing

Easy Jet: The World's Favorite Airline

This report will analyze easyJet's business model in this highly competitive aviation industry. easyJet is a low-cost, no-fri ... ghts are being reduced, the consumers' demand will increase significantly. The mission statement of easyJet's founder, Stelios is "To provide our customers with safe, good value, point-to-point air se ... o achieve this we will develop our people and establish lasting relationships with our suppliers." (easyJet)REVENUE SOURCES ANALYSISRevenue Streams1.easyJet employs multiple-stream revenue model. The ...

(6 pages) 17 0 3.0 Jan/2010

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies