Essays Tagged: "Fast food"

Ray Kroc and McDonald's Marketing Strategy

e McDonald's has been around for forty-one years, it is safe to say that they are the father of the fast food industry and that they have set an example for others to follow.When Ray Kroc bought the f ... rket segments and opportunities. In the 1970's and 1980's once again McDonald's lead the way in the fast food industry. The changes we saw included, for example, the fact that women were now a major p ...

(3 pages) 513 1 3.5 Dec/1996

Subjects: Businesss Research Papers

This essay is a naritive about becoming a vegitatrian. It's called Meat is NO Treat.

e heat of the leather seat before me."Well, you're not going to be satisfied if we stop at a crappy fast food joint anyway so let's just keep driving." Heather insisted turning her body away from me." ...

(4 pages) 76 0 4.6 Nov/2002

Subjects: Social Science Essays > Controversial Issues

Fast Food in America: The cheap but dangerous cost of advertising and the American appetite

liance on a quick and cheap meal bigger and bigger - and in turn it has created a huge business for fast food companies. Why are so many people willing to eat this food that they know is bad for them? ... t instant gratification and don't care at what cost it may come? America has become synonymous with fast food, turn on any TV or radio or walk down the street, virtually everywhere advertisements can ...

(5 pages) 790 7 3.8 Nov/2002

Subjects: Businesss Research Papers > Marketing

A Job or a Career?

person, while a career is normally a full-time commitment. Some of the most common jobs are in the fast food industry, and are most commonly held by students who are trying to earn money while attend ... ork is generally more desirable than in a typical job. Personal dedication is not there in a normal fast food job. A person works enough to keep his bosses happy for the day and goes home feeling litt ...

(2 pages) 139 2 4.7 Apr/2003

Subjects: Social Science Essays > Psychology

Minimum Wage.

Minimum WageWhen was the last time a "value" meal from McDonalds, let alone any other fast food chain, did not cost five dollars or more? When was the last time premium gas was under a d ... ennsylvania's minimum wage remained the same. They measured the change in employment in the state's fast - food restaurants between February and December that year. Card and Kruegur found that the num ...

(5 pages) 292 1 5.0 May/2003

Subjects: Social Science Essays > Economics

The history of pizza hut and existing marketing mix of this company.

ef history of Pizza Hut is provided at the beginning of this proposal along with an analysis of the fast food industry. Current trends in demographics and eating habits are included.A SWOT analysis ha ... ith double the cheese and double the toppings. We will target the X and Y Generations, which is the fastest growing segment in America. This segment has been successfully targeted before using the "ex ...

(19 pages) 833 2 4.4 Aug/2003

Subjects: Businesss Research Papers > Marketing

The impact of the fast food movement on the slow food movement.

The impact of the fast food movement on the slow food movementEverything today is fast. People think fast, speak fast, ... on the slow food movementEverything today is fast. People think fast, speak fast, walk fast, write fast and eat fast. "Fast food has become such an integral part of the busy American lifestyle that t ... ants offering it throughout the United States today" (Dorfman, 2001). Since everything is becoming "fast" in the world, the slow food movement if gradually being taken over by the fast food movement a ...

(3 pages) 113 1 5.0 Sep/2003

Subjects: Social Science Essays

Vegetarian Diet.

the taste of tongue, is not good for him/her. More than half of the American population depends on fast food, which is mainly the consumption of meat and cheese. One should know how to survive withou ...

(4 pages) 158 2 3.4 Nov/2003

Subjects: Science Essays

Is bigger really better?

one of the reasons why Americans are becoming increasingly fat--we reward ourselves with food! The fast food businesses realize this and offer larger proportions for a better value, therefore causing ... ors will probably tell their obese patients to eat healthy and lose weight, then proceed to nearest fast food joint on the way home from work as a "reward" for a hard day's work. Our health practition ...

(3 pages) 61 2 4.5 Nov/2003

Subjects: Social Science Essays

What Got Me Thinking

ings that got me thinking while in health is how much fat and calories I get into my body by eating fast food everyday. After all just a regular hamburger and a regular vanilla shake already ads up to ... se who get sick, 900 are hospitalized, and 14 die annually. So after finding out what goes into the fast food that I usually eat I changed my mind about going to McDonalds.Learning that exercise can h ...

(2 pages) 43 1 3.0 Feb/2004

Subjects: Humanities Essays > Health & Medicine

This is an article analysis of Jack in the Box

unique marketing strategies through the E. coli disaster of 1993, the current economic slump in the fast food industry highlights serious controversy over the company's new growth strategy and account ... t sales to franchisees is inappropriate. Jack in the Box countered this claim by stating that other fast food chains use the same accounting practices, which is consistent with GAAP (Generally Accepte ...

(3 pages) 264 0 3.6 Feb/2004

Subjects: Businesss Research Papers > Accounting

To what extent do McDonalds use motivational theories to enhance the performance of their employees and hence increase efficiency/productivity? Are these methods effective?

ective?IntroductionMcDonalds is a large multinational company that supplies millions of people with fast food. It is important for them to ensure that the workforce they employ is working to their ful ... iciency to a small extent just by increasing staff productivity because if each worker is producing faster then they are cutting costs in the form of time. However my research showed that McDonalds, H ...

(6 pages) 392 1 5.0 Mar/2004

Subjects: Businesss Research Papers

This is supposed to be a definition of "fast food" but I think I wandered a little bit off...

s most convenient? Stop at a McDonalds, Taco Bell, or an Asian place?If you look up the meaning of "fast food" in the dictionary, it will give you the definition of an inexpensive food prepared and se ... nition of an inexpensive food prepared and served quickly. What is really associated with the term "fast food" though? To me fast food also means fat-containing unhealthy chow.In the1970s the McDonald ...

(2 pages) 88 2 3.0 Apr/2004

Subjects: Literature Research Papers > Creative Writing

The Day I Walked Out of McDonald's

With McDonald's being the most recognized name in the fast food business, it's now hard to find a town that doesn't have one of these such restaurants. St ...

(2 pages) 430 20 4.3 Apr/2004

Subjects: Literature Research Papers > Creative Writing > Poems & Short Stories

Taco Bell Building a Competitive Organization Using IT

tion is well positioned to continue to be a strong and expanding presence in the highly competitive fast food industry - if they maintain their strategic vision. The combination of strong, supportive ... appropriate top level controls. Taco Bell's management understands that the fundamental unit in the fast food industry is the individual location and the staff that manages that location. These people ...

(5 pages) 199 0 3.1 Apr/2004

Subjects: Businesss Research Papers > Case Studies

Roy Rogers Restaurants

lustrate the tension between standardisation and innovationCase SynopsisRoy Rogers Restaurants is a fast food franchise business owned by Marriott Corporation. Roy Rogers is pursuing a strategy of agg ... ers, the salad bar is part of its core concept and is important in differentiating Roy's from other fast food restaurants. Therefore, corporate mangers (and other franchisees) would likely resist Towl ...

(5 pages) 130 0 3.8 Apr/2004

Subjects: Businesss Research Papers > Case Studies


rces need to be studied by organisations as they can bothprovide opportunities and pose threats.The fast-food industry is a consumer service; two organisations that operate in the fastfoodindustry are ... s 52.4 Technological Forces 62.5 Political Forces 72.6 Cultural Forces 73. Organisations Within the Fast-food Industry 83.1 Market Position 83.2 Target Markets 93.3 The Marketing Mix 103.3.1 Product 1 ...

(14 pages) 491 0 5.0 May/2004

Subjects: Businesss Research Papers > Marketing

Fast Food Country

Fast food workers take customer orders at counters or drive-through windows and serve food like hamb ... served, such as filling cardboard or paper containers with foods like French fries or onion rings. Fast food workers serve the foods and beverages to a customer, usually at a counter, and accept paym ... . They are also often responsible for cleaning tables, making sure condiments are filled, etc. Most fast food workers work only part-time. Depending on the hours the establishment is open, they may ha ...

(5 pages) 185 0 4.0 Jul/2004

Subjects: Humanities Essays > Health & Medicine

Sushi and asian art!!!

is very attractive because it has a lot of nutritions, very tasteful,and also prepared quickly like fast food.BodyHistory-sushi is a typical Japanese food with over a thousand years. the origin of sus ...

(2 pages) 31 0 4.3 Sep/2004

Subjects: History Term Papers > Asian History

McDonalds case study and financial report with SWOT.

A Financial Point of View of McDonalds CorporationThe future of McDonaldsAmerica's love affair with fast food has hit a rocky patch.There is litigation in the air. Nutritionists warn us about trans-fa ... icken fingers, the nation may be about to engage in a culinary transformation.What is the future of fast food? Will our passion for French-fries fade as we learn to eat smarter? Will the chains reinve ...

(9 pages) 537 0 4.5 Oct/2004

Subjects: Humanities Essays > Religion & Faith > Paranormality & Spirituality