Essays Tagged: "marketers"

Marketing in China Everything you would want to know about how to do business in China

However, with a country so rich in history and culture, there are many factors to be considered by marketers. Some of the most important and influential elements (the monetary policy, currency system ... China, the economic development it has undergone in the past 15 years is of increasing interest to marketers. It has developed and continues to grow into a great trading partner. If this growth patte ...

(42 pages) 1391 1 4.1 Apr/2002

Subjects: Businesss Research Papers > Marketing

Somebody’s Watching You ! Can the internet really be private?

hing card, fill out a survey, or subscribe to a magazine, we are giving personal information to the marketers. They use this information to try and sell us more products and services. What's worse is ... onto the Internet, we're on the brink of the biggest invasion of privacy yet. It will be easier for marketers to know more than ever about who we are and what we do.Every time we register on a web sit ...

(3 pages) 86 0 5.0 May/1996

Subjects: Science Essays > Computer Science > Internet and networking

Robert Reich and Symbolic Analysts

of workers includes scientists, engineers, and other scientific or technical specialties as well as marketers, investors, some types of lawyers, developers and a wide variety of consultants.The symbol ...

(2 pages) 59 0 3.0 Oct/1996

Subjects: Social Science Essays > Economics

Marketing Ethics

bad (Britt 553). But, each individual develops different opinions, moral standards, and values. So, marketers will deal with similar issues differently because there is no 'correct' way to handle any ... l deal with similar issues differently because there is no 'correct' way to handle any given issue. Marketers face various types of ethical issues in their everyday marketing activities. Such marketin ...

(3 pages) 443 0 4.7 Oct/1995

Subjects: Businesss Research Papers > Marketing

An example of a business plan for a hypothetical company

ecializing inmarketing of high technology products in international markets. Its foundersare former marketers of consulting services, personal computers, and marketresearch, all in international marke ... ecializing inmarketing of high-technology products in international markets. Its foundersare former marketers of consulting services, personal computers, and marketresearch, all in international marke ...

(13 pages) 1378 0 3.7 Mar/1997

Subjects: Social Science Essays > Economics

Who are the Green Consumers, and What do they want?

NSUMER, AND WHAT DOES HE/SHE WANT?PurposeGreen marketing is one of the hottest trends being used by marketers these days. In 1989 it barely existed, but by 1990 it was all the rage (1, 25). In the pas ... rom our survey conclude there is a large amount of consumer concern for the environment. We suggest marketers pay attention to two important recommendations in order to to be successful at green marke ...

(6 pages) 151 0 3.7 Oct/1996

Subjects: Science Essays > Environmental Science

The Merchants of Cool: Video Response. Wafa Nurdin

l"They don't call it 'human' research or 'people' research, they call it 'market' research."Did the marketers in "The Merchants of Cool" get it right? Do they really know you? If MTV was really based ...

(3 pages) 139 1 4.9 Jan/2003

Subjects: Art Essays > Film & TV Studies

How important are ethics and social responsibility?

s (Mittelstaedt and Mittelstaedt, 1997).In the business ethics literature, ethical variations among marketers/managers from different nations are documented in many empirical studies on various types ... apan, Korea, and the USA. A study by Singhapakdi et al. (1994) also revealed that American and Thai marketers differ on various components of their ethical decision-making process.However, internation ...

(23 pages) 2441 3 3.9 Jan/2003

Subjects: Businesss Research Papers > Management

Discuss the Marketing Environment

Obviously wanting to maximize on Strengths and Opportunities and eliminate Weaknesses and Threats. Marketers must use marketing intelligence and market research when monitoring the Marketing Environm ...

(6 pages) 466 0 4.7 Feb/2003

Subjects: Businesss Research Papers > Marketing

Discuss and evaluate the importance of perception and memory and learning at each stage of the consumption process for marketing managers' understanding of consumer behaviour.

product and create a positive image that will increase the success of their product.In advertising, marketers must highlight the best points of their products and attempt to show why their product is ... or low involvement products - products that have little personal importance (Schiffman 1991: 209) - marketers must in effect teach consumers that their product is superior.In terms of this essay it ca ...

(10 pages) 292 0 4.6 Feb/2003

Subjects: Businesss Research Papers > Marketing

HRM Implications of Generation X/Diversity/Aging Workforce Essay on Changing Workforce and the Future of Workforce Includes Bibliography

ever growing aging workforce.Generation Xers, are a young generation of new workers who baffle the marketers who try to sell products to them, the employers who try to hire them, and the baby boomers ...

(8 pages) 500 0 4.6 Apr/2003

Subjects: Businesss Research Papers

Past and Present Titans.

It's gotten to a point where there are more and more women who are CEO's, Managers, Entrepreneurs, Marketers and Traders. You think from all this, a name or two would be remembered. There is a name t ...

(3 pages) 50 0 3.0 Apr/2003

Subjects: History Term Papers > European History

Marketing Effects On Children.

Marketing Effects On ChildrenMarketers used many different themes and techniques to make sure that children remember and ask for ... feature in the two hours that we watched.The ad for each of these products used various techniques. Marketers realized that their target audience are less likely to pay attention to their ads yet alon ... is good efforts. The child will remember clean room and associate that with going to Chucky Cheese. Marketers don't care really what you did to end up in Chucky Cheese, what matters is that you are th ...

(11 pages) 193 0 3.0 Jun/2003

Subjects: Businesss Research Papers > Marketing

Online marketing.

ovides access to an abundance of comparative information about products, companies and competitors. Marketers also benefits from online marketing. For them, it helps consumer relationship building, re ... dium that enables buyers and sellers in different countries to interact with each other in seconds. Marketers can conduct online marketing by creating an electronic storefront; placing ads online, par ...

(15 pages) 1167 1 3.9 Jul/2003

Subjects: Businesss Research Papers > Marketing

Analysis of the use of music in advertising.

larly shopper behaviour (Milliman, 1986), as well as emotional responses (Kellaris and Kent, 1994). Marketers that playing music is in itself not enough, that music needs to be used to target groups i ... jective of a television commercial is to get members of the audience to consider their product. The marketers' first task is to reach their audience. If viewers use this break between programmes to ca ...

(13 pages) 376 1 3.3 Jul/2003

Subjects: Businesss Research Papers > Marketing

Relationship Marketing is a separate branch of marketing thought and it is indispensable to a successful performance of a firm.

hnology drivers that make advanced marketing and sales capabilities possible. The new objective for marketers and business developers involves understanding the markets that they serve and, most impor ...

(10 pages) 1202 1 3.5 Aug/2003

Subjects: Businesss Research Papers > Marketing

How Children and family affect consumer behavior. The influence of children on purchase desisions.

ow and why a child influences purchasing decisions is important to marketing and business today. If marketers want to be successful they need to look to the children. Kids have a world of power in the ... s and have considerable influence in determining what their family purchases. It is imperative that marketers remain aware of the impact of these changes, the great effect they have on consumer purcha ...

(13 pages) 566 1 4.8 Sep/2003

Subjects: Businesss Research Papers > Marketing


erences are in fact more marked? Intends to spark some discussion pertaining to the extent to which marketers can safely generalize when discussing the nature and characteristics of marketing. Are we ... old true across product and market boundaries, perhaps the differences are in fact more marked? The marketers of services were the first to "speak out", arguing that the nature of marketing is differe ...

(9 pages) 739 1 4.8 Oct/2003

Subjects: Businesss Research Papers > Marketing

Packaging is important nowadays. (I took Kellogg Co. as an example).

Marketers in the cereal industry are starting to realise that it's not just what's in the package is ... ue to the product. Thus, packaging can be an important influence on consumer purchase decisions. As marketers embrace integrated marketingcommunications and start to consider the role of packaging n c ...

(2 pages) 62 0 3.0 Nov/2003

Subjects: Businesss Research Papers > Marketing

Humor in Advertising (1973).

ing, and many posterior articles used its results and explore them further. It is a given fact that marketers have increasingly employed humor as the motivation basis to make an advertisement more app ...

(5 pages) 120 0 3.0 Nov/2003

Subjects: Businesss Research Papers > Marketing