Essays Tagged: "marketing managers"
Marketing Ethics
The question of whether or not marketing is completely unethical is the question most critics of marketing seem to be focusing thei ... ct' way to handle any given issue. Marketers face various types of ethical issues in their everyday marketing activities. Such marketing activities that require marketing managers to utilize their mor ... anagers to utilize their moral values ethically are advertising, packaging and labeling, and global marketing.'Advertising is the most criticized of all micro-marketing activities (McCarthy 643).' Wha ...
Subjects: Businesss Research Papers > Marketing
'Why is it so important for academics and marketing managers to understand the impact of external influences on consumer behaviour?'
ences and external (environmental) influences. All of these features are important to academics and marketing managers as they help to ascertain the customer's need recognition. However, external infl ... social groups of which the individual actor is a member," (Foxall, 1977, p.117). Academics, unlike marketing managers, are interested in researching all factors, as it gives them a broader and more a ...
Subjects: Businesss Research Papers > Marketing
Discuss and evaluate the importance of perception and memory and learning at each stage of the consumption process for marketing managers' understanding of consumer behaviour.
l determinants that influence a consumer's buying habits. As I will show, it is imperative that the marketing manager understands these and other determinants so that he or she can target their produc ... this essay it can be seen that 'perception' has two separate meanings and both are of importance to marketing managers.'Perception is the process by which an individual selects stimuli from his or her ...
Subjects: Businesss Research Papers > Marketing
Brand Loyalty and the factors affecting it
The core element in the marketing mix is the company's product because it provides the functional requirements sought by cus ... power to resist distributor power. The management of products and brands is regardeda key factor in marketing success.BRANDING:Before discussing the concept of brand loyalty it is important to explain ... ossible factors determining it.BRAND LOYALTY:The importance of brand loyalty has been recognized in marketing literature for the last three decades. It apply to those customers who follows a programme ...
Subjects: Businesss Research Papers > Marketing
Difference between marketing and sales
What's The Difference Between Sales & Marketing?Many people mistakenly think that selling and marketing are the same-they aren't. The mark ... and delivering the product into the hands of the customer.So, Selling is one activity of the entire marketing process.Selling is the act of persuading or influencing a customer to buy (actually exchan ... ng or influencing a customer to buy (actually exchange something of value for) a product or service.Marketing activities support sales efforts. Actually, they are usually the most significant force in ...
Subjects: Businesss Research Papers > Marketing
THE MARKETING PROCESS
THE MARKETING PROCESSThere are many definitions of marketing which generally revolve around the primacy ... primacy of customers as part of an exchange process. Customers needs are the starting point for all marketing activity. Marketing managers try to identify these needs and develop products which will s ... essity to search constantly for new market opportunities. I have set out some of the definitions of marketing below;1. Marketing is the management process which identifies, anticipates and supplies cu ...
Subjects: Businesss Research Papers > Marketing
Wipro InfoTech India and how it became one of the biggest Entrepreneurship success stories.
y into the information technology arena. A team of professional Research and Development as well as Marketing Managers came together in Bangalore in 1980 with the sole objective of forming a dynamic, ...
Subjects: Businesss Research Papers > Management
CONSUMER BUYING BEHAVIOUR & ORGANISATIONAL MARKETS AND BUYING BEHAVIOUR
or themselves or their household. These processes might be very interesting for companies and their marketing managers.But what are the reasons why marketers should know about consumer buying behaviou ... everal reasons:At first it is important to know about the reaction of the buyer to the firm´s marketing strategy because this has a great influence on the firm´s success.Another thing is t ...
Subjects: Businesss Research Papers
Globalization and Consumer Behavior
ences and external (environmental) influences. All of these features are important to academics and marketing managers as they help to ascertain the customer's need recognition. However, external infl ... ciology thrown in just to make things more interesting. Keeping these consumer behaviors in mind, a marketing plan sets the stage for actions to be taken by the company to sell a product. Without the ...
Subjects: Businesss Research Papers
Branding and brand management: Cadbury
ks to chocolate filled bars and noveltiesThe Cadbury brand is associated with best tasting chocolateMarketing managers at Cadbury are working to ensure this association is continually developed. Key c ... tours in which they invite visitors to spend the day at their Claremont factory in Tasmania- Event marketing - product launches- Social cause marketing - some of the projects that Cadbury support are ...
Subjects: Businesss Research Papers > Case Studies
Fly to the end of the world: Air New Zealand
es, Air New Zealand as a successful example has done a decent job with implementing some successful marketing strategies. Certainly, some potential opportunities and problems that company has ignored ... provides a large number of worldwide destinations for its customers. For serving this large market, marketing managers cannot be satisfied with just planning present activities, because of dynamic mar ...
Subjects: Businesss Research Papers > Case Studies
Electronic Marketing
a basis, discuss the factors influencing consumer behaviour on the internet, and identify the role marketing managers can have in increasing the use of commercial internet web-sites by consumers.Answ ... nowledge will assist managers to better understand and segment their markets and design appropriate marketing communication strategies. In this essay, a sample of a few Internet users was used to anal ...
Subjects: Businesss Research Papers > Marketing
Cultural Aspects of marketing strategies
1 International Marketing StrategyStrategy is a firm's theory about how to compete successfully. It represents thecu ... ecumulative direction of the organization, given the internal and external factors.An International Marketing Strategy has to ensure that the firm's overall businessstrategy is supported. You can divi ... stribution or also services. Good examples for thisstrategy are luxury goods like e.g. BMW. The BMW marketing managers perceivestheir customers that driving a BMW gives you a feeling of reliability an ...
Subjects: Businesss Research Papers > Marketing
Are consumers truly "overloaded" with marketing information - or not?
e supply of information, while the demand for information comes from the decisions and behaviour of marketing managers.The goal of this study is to introduce the content and methods of information ove ... nd testing of hypotheses from the conclusions given, as they are specific to managers and consumers.Marketing informationMarketing information is a field of application and the aim is to specify infor ...
Subjects: Businesss Research Papers > Marketing
Defining Marketing
n have in common other than they all start with the letter 'p'? Collectively, they are known as the marketing mix. They are "the variables that marketing managers can control in order to best satisfy ... managers can control in order to best satisfy customers in the target market" (QuickMBA, n.d.). The marketing mix is the crux of marketing and the potential opportunities marketing creates for compani ...
Subjects: Businesss Research Papers > Marketing
Marketing Mix
New products and new services offered by any company demand an overall marketing strategy to ensure the utmost success. A company's marketing plan should not stop there, h ... g plan should not stop there, however. The next step companies should take towards completing their marketing plan is to plan the details of the marketing mix. The marketing mix, or the 4 P's of marke ... details of the marketing mix. The marketing mix, or the 4 P's of marketing, are "the variables that marketing managers can control in order to best satisfy customers in the target market" (QuickMBA, n ...
Subjects: Businesss Research Papers > Marketing
Marketing Mix Paper
Four Ps � PAGE �5� Marketing Mix PaperLuz D. GuardadoMKT/421Lisa GallagherSeptember 5, 2007Marketing MixThe four Ps des ... The four Ps describes the strategic position of a product in the marketplace generally known as the marketing mix. According to Wikipedia the free encyclopedia, (2007) a version of the origins of "mar ... lopedia, (2007) a version of the origins of "marketing mix starts in 1948 when Culliton said that a marketing decision should be a result of something similar to a recipe. The continuation of the vers ...
Subjects: Businesss Research Papers > Marketing
MkIS support for the marketing
MkIS support for the marketing management process: perceived improvements for marketing management Type of Article: Surve ... provements for marketing management Type of Article: Survey Evaluates which information included in Marketing Information Systems (MkIS) has been important in providing support for the marketing manag ... rtant in providing support for the marketing management process. Also analyses what improvements in marketing and sales have been realized by implementing MkIS to support the marketing management proc ...
Subjects: Businesss Research Papers > Marketing
Managing Marketing Information
1) Explain the importance of information to the company Marketing managers need timely, reliable, and relevant information in order to make decisions that w ... portant for companies to have solid information in order to create and/or develop good products and marketing programs. Companies also need an abundance of information on competitors, resellers, and o ... all using information to gain competitive advantage and add value to their customers.2) Define the marketing information system and discuss its parts A marketing information system consist of people, ...
Subjects: Businesss Research Papers > Marketing
Marketing Mix paper
"In order to achieve your marketing objectives you need to have a strategy that includes different elements - the various part ... hat one part of the mix is wrong, when in fact it is another." (Shelia Webber, 2005)The four Ps for marketing managers to use in satisfying customers in the target market are:•Product - an object ... global workforce of nearly 40,000 employees." (Avon, 2007)The product is the heart and soul of any marketing program. If the product is good, the marketing program has a chance for success, but if th ...
Subjects: Businesss Research Papers > Marketing