Essays Tagged: "marketing strategies"

Marketing Strategies for Cell C

MARKETING PHILOSOPHY AND COMPETITIVE MARKETING STRATEGIES FOR CELL CIt has been argued that "strateg ... face modern management" (Haris, 1996). Indeed, it is often contended that the process of strategic marketing planning is crucial since planning determines what must be done in the future whilst givin ... from simple but also that few organizations plan well (Piercy, 1997).As Cell C, we intend using our marketing plan as a road map, to plan our course and help us reach our goals/destination. Typically ...

(6 pages) 442 0 4.5 Apr/2002

Subjects: Businesss Research Papers

Describes marketing scheme of Nike and Michael Jordan

letics but when Bill Bowerman said this it was in direct reference to the shoe industry. From their marketing strategies to their selling philosophies, Nike has developed one of the most recognizable ... The more Jordan played in front of national audience the more Nike was marketed. Jordan was a human marketing piece. He was and still is a walking, talking billboard that just happens to be a spokesma ...

(10 pages) 691 1 4.1 Apr/2002

Subjects: Businesss Research Papers > Marketing

The History of Intel Corporation

where, ehrn, and how Intel was founded, the immediate effects that Intel made on the market, their marketing strategies, their competition, and finally, what Intel plans to do in the future.Intel did ... l they think high-quality.Intel's popularity, reputation, and revenues are a direct result of their marketing strategies. Again, one of the most important factors that has made Intel so sucessful is t ...

(2 pages) 202 0 3.0 Nov/1996

Subjects: Science Essays > Computer Science

Agri Tourism in Cyprus discusssed

troduced which aimed to encourage tourism development in the traditional hill resorts, backed up by marketing strategies designed to attract more diverse, middle to upper income tourists (Andronikou, ... was also recognised that the success of the agrotourism programme would be dependent upon effective marketing. In 1995, therefore, the CTO established the Cyprus Agrotourism Company, a non-profit asso ...

(4 pages) 77 0 4.5 Nov/2002

Subjects: Area & Country Studies Essays

Strategic Marketing

When it comes to marketing strategies, most people spontaneously think about the 4P (Product, Price, Place, Promotion ... think about the 4P (Product, Price, Place, Promotion) ¡V maybe extended by three more Ps for marketing services (People, Processes, Physical Evidence).Market segmentation and the identification ... et segmentation and the identification of target markets, however, are an important element of each marketing strategy. They are the basis for determining any particular marketing mix.Market segmentat ...

(6 pages) 1582 1 3.9 Mar/2003

Subjects: Businesss Research Papers > Marketing

Marketing plan for

iddot; 2) Introduction2.1) Competitive position2.2) Amazon's mission2.3) Corporation objectives2.4) Marketing objectives· 3) Environmental Scan3.1) TOWS framework3.2) Micro environment - Porter ... 5) Segmenting, Positioning and Targeting· 6) The supply chain management· 7) Existing marketing mixGE Matrix7.1) Product Line7.2) Partnership7.3) Price7.4) Advertising7.5) Services&middo ...

(18 pages) 1656 4 4.3 Aug/2003

Subjects: Businesss Research Papers > Marketing

Supermarket industry.

r firms awayfrom pure price competition. These consumer responses have beenimportant in shaping the marketing strategies of the food retailcompanies and have allowed a range of strategies which range ... ny39162311 8Holland46131611 7UK511713 7 9Italy481219 7 5Spain402617 7 6Greece183918 612Source: Food Marketing Institute (1992)Positioning of retail firmsIn recent years food retail firms have pursued ...

(13 pages) 469 0 2.3 Nov/2003

Subjects: Businesss Research Papers > Case Studies

Marketing strategies of Carrefour in Poland

MARKETING STRATEGIES OF A SUPERMARKET CHAINChwastowicz Bart"omiejNr. ID 1509/KIntroduction.In 1963, ... ajor Julius Mainl, PHS S.A., Plus, Real, and Tesco. The difference among these chains is mostly the marketing strategy, however, Carrefour's main advantage is strong portfolio of global and local priv ... arket sectorPlenty competitorsBrand stretchingAdvertising and PR methods employed by the company.In marketing, advertising is one part of the promotion part of the marketing-mix, and it is supportive ...

(6 pages) 211 1 3.7 Dec/2003

Subjects: Businesss Research Papers > Marketing

4 major characteristics of services and the marketing strategies available for the service organization

Qns: Discuss the 4 major characteristics of services and the marketing strategies available for the service organization.Qns: What are the primary differences be ... acity, the airline company can arrange to increase the number of flights departing at the same time.Marketing StrategyIt is defined as the process of adjusting controllable marketing factors to cope w ... 3.Managing Service Quality4.Managing Service ProductivityThree Additional PsThe traditional four Ps marketing approaches work well for goods, but additional elements require attention in service busin ...

(9 pages) 722 1 4.5 Jan/2004

Subjects: Businesss Research Papers > Marketing

Kellog's business case

1. How much were the traditional marketing strategies pursued responsible for Kellogg's downfall?2. What is the underlying cause of t ... kes. Kellogg Company, incorporated in 1922, and its subsidiaries are engaged in the manufacture and marketing of ready-to-eat cereal and convenience foods such as cookies, crackers, toaster pastries, ... e with less time devoted to proper meals. Value sales are expected to reach �.4m by 2001.The marketing strategies has been adapted also to local conditions using adapted marketing mix. The cere ...

(38 pages) 957 0 3.4 Feb/2004

Subjects: Businesss Research Papers

This is an article analysis of Jack in the Box

l decision making.Although Jack in the Box remained strong with widely varied menu items and unique marketing strategies through the E. coli disaster of 1993, the current economic slump in the fast fo ...

(3 pages) 264 0 3.6 Feb/2004

Subjects: Businesss Research Papers > Accounting

Starbucks Marketing Analysis

hot and fresh. Their bright neon light that reads "Hot Doughnuts Now" is one of Krispy Kreme's key marketing strategies. When this sign is lit up, customers know that they will get fresh doughnuts th ...

(2 pages) 837 1 3.8 Mar/2004

Subjects: Businesss Research Papers > Marketing

Definitons of key terms in business studies...

s - trade collectively.*Fixed Cost - Those costs, which, in the short run, do not vary with output.*Marketing - The business function that aims to link the business to the customer and aims to get the ... up of consumers sharing common characteristics. This segment can then be targeted with appropriate marketing strategies.*Private Limited Company - An incorporated business that is owned by shareholde ...

(2 pages) 62 1 5.0 Mar/2004

Subjects: Businesss Research Papers

Part A Compare and contrast standardization with customization of international marketing strategies. Part B Is one approach better than the other?

Part ACompare and contrast standardization with customization of international marketing strategies.The notion of globalization - a global firm pursuing a global strategy - is ver ... , 1994, p365). As soon as the firms decide to expand into the global marketplace, the international marketing manager should determine what strategy would be adopted to mix the four P's of marketing: ... approach, which is more costly because the international marketers attempt to customize the firm's marketing mix in each marketing in order to meet the idiosyncratic needs of customers in that market ...

(6 pages) 224 0 3.8 Apr/2004

Subjects: Businesss Research Papers > Marketing

How Internet affects small businesses

ceoAdvantages of using Internet in Small Businesses"XReduction of Communication Costs"XReduction of marketing costs and finding new marketing strategies"XExpand access to informationINTRODUCTIONThe pu ... and service, what is the industry and what is your target market. A second step is to determine the marketing capabilities; this includes the benefit that the product or service brings to the user, ev ...

(16 pages) 535 1 4.8 Apr/2004

Subjects: Businesss Research Papers

Blair Company, Inc. - Water Purifiers for India

ose and OverviewThe purpose of this memorandum is to provide you with our recommended comprehensive marketing programs for your water purifier, Delight, in India. Less developed countries (LDCs), such ... ongoing operational costs. Following are highlights of our SWOT analysis, pertinent assumptions and marketing strategies.Analysis of Your Past and Current SituationsIndustry experts generally regard t ...

(7 pages) 285 0 4.6 Apr/2004

Subjects: Businesss Research Papers


e product they offer is the most similar to McDonald's. Ithought it would be interesting to compare marketing strategies of two organisationsthat offer a fairly similar product.McDonald's is the marke ... and throughout the world. HungryJack's is positioned more as a market follower.Companies use target marketing to tailor for specific markets. There are threecomponents involved in target marketing: ma ...

(14 pages) 491 0 5.0 May/2004

Subjects: Businesss Research Papers > Marketing

Branding and eCommerce

Table of ContentsTable of Contents 2Introduction 3Marketing Strategies 3Retaining Customers and Building Brand Loyalty 4Strategic Alli ... t only emerged through the dot com crash unscathed but has kept growing and increasing its revenues.Marketing StrategiesHuman needs are must-have's and critical to enable a person to continue to live. ... tuck to their niche market and this is one of the prime reasons for their success.The following two Marketing philosophies seem to be very fundamental to the running of Wishlist and they can be define ...

(7 pages) 237 0 3.0 Jun/2004

Subjects: Businesss Research Papers > Marketing

The marketing strategies

The Marketing Strategies This section of the marketing plan provides the marketing objective, the select ... eting plan provides the marketing objective, the selected target market, the selected services, our marketing statement and our promotional recommendations. Goals tell were a business wants to go; str ... e market that is specialized and is unlikely to attract larger firms. Now we can start developing a marketing strategy statement. The different clients we visited for our research had one thing to say ...

(72 pages) 1852 2 3.8 Jun/2004

Subjects: Businesss Research Papers > Marketing

Case analysis benetton

While seeking out a definition for "Marketing", I found the term to consist of "the development, pricing, distribution, and promotion of ... stribution, and promotion of ideas, goods and services" (Dominick, 398). Nowadays, when we think of marketing strategies, we immediately think of advertising, why is that? Firstly, it is considered as ... ly think of advertising, why is that? Firstly, it is considered as one of the important elements of marketing. Advertising is one of the few elements that tend to roll most of the different aspects of ...

(10 pages) 182 0 3.9 Jul/2004

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics