Essays Tagged: "purchase decisions"

Consumer Behaviour Process

, and society in general.In the fast changing society today, having a roadmap of how consumers make purchase decisions is a much more reliable then having a vague set of directions. The Consumer Decis ... rocess model features seven major stages of decision making that consumers go through when making a purchase. The model encompasses activities that occur when decisions are made in a schematic format ...

(14 pages) 315 0 3.0 Jun/2007

Subjects: Businesss Research Papers > Marketing

Perceptual Maps

d may help to increase their motorcycle's image and attract the younger age group. Price influences purchase decisions because the amount of disposable income available. People will pay more for a sim ... o, a research study was completed focusing on six areas. The areas were lifestyle image, reason for purchase, product characteristics, perception of price, financing options, and perception about serv ...

(5 pages) 349 0 3.0 Jul/2007

Subjects: Businesss Research Papers > Marketing

What is the ESRB? - A Speech Written for a Public Speaking class.

gned to provide information about video and computer game content, so that buyers can make informed purchase decisions.The Rating that is places on Video Games is comprised into two parts: the rating ...

(1 pages) 35 1 4.3 Oct/2007

Subjects: Science Essays > Technology

Childhood Obesity and the Media

t-food advertising can especially affect children's food and nutrition-related knowledge as well as purchase decisions, both those made directly and indirectly through parents. Based on children's com ...

(3 pages) 80 0 5.0 Dec/2008

Subjects: Social Science Essays > Sociology

Risk and crisis management in tourism industry

as"… the uncertainty that consumers face when they cannot foresee the consequences of their purchase decisions"As Dolnicar (2005) states, the level of perceived risk is different for each dest ... 2005) The Relationships of Perceived Risk to Personal Factors, Knowledge of Destination, and Travel Purchase Decisions in International Leisure Travel. PhD Dissertation. Faculty of the Virginia Polyte ...

(14 pages) 106 0 3.0 Jan/2009

Subjects: Businesss Research Papers > Management

Sales Promotion Techniques

a promotional method that uses short-term techniques to build awareness and encourage consumers to purchase a product. Sales promotions are specifically designed to persuade a consumer to act in resp ... and many of them are conditioned to look for these types of sales promotions before they make their purchase decisions (Know, 2008). One common technique used is price-based consumer sales pr ...

(4 pages) 67 0 5.0 Aug/2009

Subjects: Businesss Research Papers > Marketing

Service Marketing for Budge Hotels --- A case study of Holiday Inn Express

service organisation, hotels' service quality, reputation are still the most import for consumers' purchase decisions, as they ranked first and second determinants of Dube et al. (2000) research. The ...

(10 pages) 121 2 3.0 Oct/2009

Subjects: Businesss Research Papers > Marketing

Consumer Behavior

"Consumer behavior is the process a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or services" (Hawkins, Best, Co ... ds or services" (Hawkins, Best, Coney 2004). Consumer behavior also includes factors that influence purchase decisions and product use."This model of the Marketing Mix was first introduced by Neil Bor ... s: introduction, growth, maturity, and decline.Place represents the location where a product can be purchased. Place is also an important part of marketing. The product or service needs to be accessib ...

(4 pages) 34 0 0.0 Oct/2009

Subjects: Businesss Research Papers > Marketing

Thorr Motorcycle Simulation

facturing processes. A motorcycle can not maintain a high image without this attribute. Price drive purchase decisions and a high price is directly proportional to a high image. Normally, price cannot ...

(4 pages) 31 0 0.0 Dec/2009

Subjects: Businesss Research Papers > Marketing

Consumer Behavior

the world's largest furniture retailers, IKEA in Leeds. Group influences can be perceived whenever purchase decisions are involved. However researchers state this process occurs not only on a conscio ... vations, as we constantly seek to understand ourselves better and determine as to what drives us to purchase certain products. These circumstances therefore predispose the structure of our essay, as w ...

(12 pages) 3 0 0.0 Dec/2012

Subjects: Businesss Research Papers > Management