Essays Tagged: "Unilever"

Marketing case study on Becel Margarine. This essay is an excellent example of how to set up a Marketing case study.

Problem IdentificationUnilever, is one of the world's largest consumer products companies. This company was formed in 1930 ... 30 when the British soap-maker Lever Brothers merged with the Dutch company Margarine Unie. In 1978 Unilever, launched a premium priced product, positioned as the heart healthy margarine choice, calle ... e them the market leader within a relative short time frame. The strategy that the brand manager at Unilever came up with was the developing of a communication strategy that revolved around the notion ...

(9 pages) 501 0 3.4 Mar/2003

Subjects: Businesss Research Papers > Marketing

Marketing: L'Oreal

Coca-Cola, reconnu être le leader mondial des boissons à base de cola, ou les groupes Unilever et Procter & Gamble aux politiques produits très diversifiées. Et en mati ... production de produits cosmétiques, et plus precisemant sur les produits de luxe, alors que UNILEVER vend des produits de soin et de beauté mais aussi des produits aussi divers que de l ...

(37 pages) 321 1 4.3 Mar/2003

Subjects: Businesss Research Papers > Marketing

Globalisation.

nded packaged product business traditionally demanded a high degree of national responsiveness, and Unilever has allowed its overseas companies to operate quite independently. This company has an admi ... e heritage of decentralization of power to national companies since 1930s. It is referred to as the Unilever's Independent Empire. In an industry in which local responsiveness was the dominant strateg ...

(7 pages) 547 0 4.0 Nov/2003

Subjects: Businesss Research Papers > Marketing

Human resources

ave illustrated my points clearly.The company which I have decided to write about in this report is Unilever. Unilever operates worldwide, mainly in consumer markets such as foods, and home and person ... fragrances). The company's longstanding strength has been in branded, packaged goods. In addition, Unilever has a large professional cleaning business.Unilever was formed in 1930 through the merger o ...

(51 pages) 2052 0 4.7 Jan/2004

Subjects: Businesss Research Papers

Invloed van de culturele achtergrond op de voorkeur voor "GEUREN"

ing houden met verschillende geurinterpretaties maar ook met verschillende gebruiken van producten. Unilever moet zich aanpassen aan de eet -en wasgewoonten van de verschillende landen. Unilever is ee ... rt- Een neus voor geur, http://www.nea-nederland.nl/eenneusvoorgeur.htm- http://www.unilever.com- http://www.P&G.com

(5 pages) 30 0 0.0 May/2004

Subjects: Businesss Research Papers > Marketing

Criacao da AMBEV atraves da fusao entre Brahma e Antarctica

ndial, visto que a exportação das mesmas cresce a cada dia. Acordos com a Pepsi e com Unilever, possibilitam também para a cia, usar marcas de âmbito mundial como a Pepsi, G ...

(6 pages) 9214 0 5.0 May/2004

Subjects: Businesss Research Papers

Unilever: "Path to Growth" strategy II.

ive-year long organizational restructuring program undertaken by the leading consumer goods company Unilever. It examines in detail the important elements of the restructuring program named the "Path ... ucturing program named the "Path to growth" strategy. The case focuses on the corporate strategy of Unilever and changes brought about with respect to organizational structure, brand restructurings, t ...

(21 pages) 390 0 4.0 Dec/2005

Subjects: Businesss Research Papers > Case Studies

Unilever in Brazil

This case deals with Unilever home care division and in specific the detergent brands in the two major regions in Brazil ... hese two regions in terms of wealth, culture and needs that influence the performances and sales of Unilever detergent brands available in the Brazilian market.We will explain in a little introduction ... in the North East of Brazil to efficiently perform and get the best out of the low income consumers.UNILEVER'S PRINCIPLESMission StatementOur mission is to add vitality to life.We meet the every day n ...

(14 pages) 414 0 3.0 Feb/2006

Subjects: Businesss Research Papers > Case Studies

Unilever Lays Path to Global Growth

Unilever, the global giant that has built some of the world's best-known consumer brands, is managin ... nd innovation, a closer consumer focus and the building of an agile, enterprising business culture. Unilever has also undertaken a substantial acquisition programme (including Ben & Jerry's Ice Cr ... Bestfoods). Successfully integrating new companies and achieving the "Path to Growth" are vital to Unilever's future success - and sound communication is the prerequisite.Over the last 12 months, Jac ...

(3 pages) 139 1 3.4 Mar/2006

Subjects: Businesss Research Papers > Case Studies

Environmental strategy - Unilever

ully tested in Singapore at the request of local management.CommentPieter Winsemius, advisor to the Unilever Environment Group.Sustainability is about harmony: if people, now and in the future, can li ... in harmony with each other and their physical environment, we will achieve sustainable development. Unilever has made much progress in this direction.With its drive towards sustainable agriculture and ...

(3 pages) 116 0 3.5 Apr/2006

Subjects: Businesss Research Papers > Case Studies

Introducing Unilever

Unilever todayOur brands are trusted everywhere and, by listening to the people who buy them, we've ... successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product.Look in your fridge, or on the bathroom shelf, and you're bound to see one of our w ... ves are changing fast. As the way we all live and work evolves, our needs and tastes change too. At Unilever we aim to help people in their daily lives. So we keep developing new products, improving t ...

(2 pages) 117 1 4.3 Apr/2006

Subjects: Businesss Research Papers > Case Studies

Executing All Four Functions of Management through Delegation

n I work for, delegation filters all the way down from the top. The CFO and CEO have a plan to make Unilever a leading manufacturing industry in the world. In order to do this, they have to envision t ...

(4 pages) 115 0 5.0 Jun/2006

Subjects: Businesss Research Papers > Management

The Terminology and Concepts of Organizational Behavior

mmodating so as to keep the organization on the leading edge of productivity and profitability. The Unilever organization has cultivated healthy organizational behavior. It gives recognition through r ... ecome a big concern with many employees. Though job security is always a concern amongst employees, Unilever has implemented the Personal Development Plan (PDP) which is designed to develop skills of ...

(4 pages) 186 0 4.0 Jun/2006

Subjects: Businesss Research Papers > Management

A-1 Steak Sauce Case Study

alt. Lawry's had other products such as taco seasonings and marinades. Lawry's brand is part of the Unilever family. Unilever had annual sales of almost $50 billion but financial results at Unilever h ...

(3 pages) 124 0 2.3 Aug/2007

Subjects: Businesss Research Papers > Case Studies

Case: A.1. Steak Sauce: Lawry's Defense

alt. Lawry's had other products such as taco seasonings and marinades. Lawry's brand is part of the Unilever family. Unilever had annual sales of almost $50 billion but financial results at Unilever h ...

(3 pages) 165 1 5.0 Sep/2008

Subjects: Businesss Research Papers > Case Studies

Lux Soap Marketing Project

Executive SummaryUnilever is a multinational consumer product manufacturing giant operating in over hundred countries ... onal consumer product manufacturing giant operating in over hundred countries all around the globe. Unilever Bangladesh is the Bangladesh chapter of Unilever, where the company holds 60.75% share wher ... y holds 60.75% share whereas the Government of Peoples Republic of Bangladesh holds 39.25% share.Unilever’s one of the most popular brand is LUX. They segments LUX.’s market according to geograph ...

(10 pages) 37 0 3.0 May/2009

Subjects: Businesss Research Papers > Marketing

Marketing Plan: Phase I

e in the US. In the 1970s Breyers parent company became Kraft. And by 1993 a company by the name of Unilever bought Breyers from Kraft which is part of the Gold Bond-Good Humor Ice Cream Company in Gr ...

(6 pages) 89 0 3.0 Jul/2010

Subjects: Businesss Research Papers > Management

Marketing Excellence Plan Ben & Jerry

17Target group 17Objectives 18Marketing Strategy 19Financial Support 21Conclusion 22�General UnileverIn the Netherlands, one of the two motherlands of Unilever - the other one is Great Britain, ... roducts on the market especially for the professional food sector (hotels, restaurants and caterers)Unilever's corporate mission - to add vitality to life - shows how clearly the business understands ...

(18 pages) 97 1 0.0 Jul/2010

Subjects: Social Science Essays > Communication Studies

Business Environment

ellip;……………………..page 22.�IntroductionUnilever Vietnam is committed to adding Vitality to life‖ of the Vietnamese people through pro ... at help people look good, feel good and get out of more life. Since starting operations in Vietnam, Unilever Vietnam has continuously striven for business expansion, human resources, training & de ...

(11 pages) 8 0 0.0 Nov/2011

Subjects: Social Science Essays > Economics