ABC-ABM at Hewlett-Packard Europe for customer support. Isabelle Lacombe & Pierre-Laurent Bescos

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TABLE OF CONTENTSQuestion 1a ……………………………………………………………………………………………………………………….3b ……………………………………………………………………………………………………………………….3c ……………………………………………………………………………………………………………………....4Question 2 …………………………………………………………………………………………………………………………………5Question 3 …………………………………………………………………………………………………………………………………6Question 4 …………………………………………………………………………………………………………………………………6References …………………………………………………………………………………………………………………………………7QUESTION 1a.Calculate the cost of the activities for France.

Table 1.4 Calculation of the ABC results for Q3 1998; cost per activity in € thousandsActivity FranceGermanyItalyUKTotalCall receipt1.4502.2509001.5006.100Call qualification1.6503.0008002.0007.450Dispatching (people and parts)1.2501.0009509754.175Logistics (parts handling)3.5004.9502.6003.90014.950Freight2.5003.1501.2003.0009.850POP (Customer Assists (Parts/Unit sent))1.5501.3508002.1005.800On-site HP CE10.07517.1005.6009.00041.775On-site Temps7759006006002.875On-site 3rd party CE1.6509006001.0504.200Courier6001.3505003002.750CE Assist1.5502.4751.0001.2006.225Escalation1.5502.4751.1001.5006.625Rops2.4004.0501.8002.10010.350Total30.50044.95018.45029.225123.125b.Calculate the unit cost of the delivery process for France, and the unit cost of the delivery process 'HP On-Site' by activities for France.

Table 1.9 Unit cost of repair per delivery process for France, Q3 1998 (in €)Activity Remote solutionCourier Assist (Exchange)POP (Parts/Unit Sent)On-site HP CEOn-site TempsOn-site subcontractInstallationTotal Total cost in € (a)1.6411.8632.30817.3573.1122.8761.34430.500Number of repairs per process (b)24.0005.0003.00022.0009.00012.0008.00083.000Unit cost per repair in € = (a)/(b)*100068373769789346240168367Table 1.11 Cost per repair and per activity (Q3 1998): cost by activities for the delivery process 'HP On-site' (in €)Activity FranceGermanyItalyUKCall receipt17,57,56,79,1Call qualification22,050,624,824,7Dispatching (people and parts)31,121,515,119,6Logistics (parts handling)79,521,522,757,1Freight56,851,28,037,9POP (Customer Assists (Parts/Unit sent))0,00,00,00,0On-site HP CE435,1554,8368,7526,7On-site Temps0,00,00,00,0On-site 3rd party CE0,00,00,00,0Courier0,00,00,00,0CE Assist56,420,122,635,0Escalation61,620,013,024,2Rops28,94,02,06,0Total789,0751,2483,6740,3c.

Compare and comment on the costs of the Delivery process 'HP On-Site' for all European countries.

When looking at table 1.11 it becomes evident that the main part of the costs are centered around 'On-site HP' which is the central part of this service. Overall France seems to have the highest costs per activity for the delivery process 'HP On-Site'. This is not so much due to any single outlier, but more due to an overall higher cost level. Italy on the other hand shows the lowest cost for this particular delivery process. Again this cannot be explained by any single outlier, but more an overall lower cost level. Although not the main contributor, Italy shows an extremely low Freight portion of the costs. This could be explained if they had fewer repairs which involved the movement...