Advertising Immorality

Essay by luvic128College, UndergraduateA-, November 2014

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Conor Sampson

Professor Potratz

English 100

6 April 2012

Advertising Immorality

With effective advertising, companies have a substantial influence over children. By

using a fun cartoon character to advertise their cigarettes, Camel proved that the right tactics can

even cause children to pursue tobacco. Considering how businesses thrive off future generations,

their advertising targets under-developed adolescents. Joe Camel showed that advertisements do

contribute to changes in behavior; unfortunately, such advertisements often instill immoral

messages. Every day children are exposed to numerous advertisements whether they are on the

Internet or watching the television, kids' behavior is - to a certain extent - influenced by the

content of the these displays. Advertisements that businesses develop contribute to immoral

behavior that is present in America's youth.

The foundational change - caused by advertisements - in the behavior of children has

been the progress towards a youth culture in which children grant their parents less authority.

Children are wrongfully taking more control over the financial decisions of their parents, it is

reasonable to assert that advertisements facilitate this behavior. Jeffrey Goldstein, Ph.D.,

comments on the standard argument that kids constantly nag their parents until they buy what

their son or daughter saw in television advertisements. Although Goldstein proceeds to argue

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that advertising is not entirely to blame - which is a valid point - we can all agree that typical

argument is a large contributor ("Children and Advertising"). In result, kids begin to believe that

they can throw tantrums to receive what they want, which opposes the critical moral lesson that

we reach our goals through hard-work. Furthermore, Eric Schlosser, an award-winning

journalistand youth educator, addresses how commonly Web sites scope in on children; however

only one percent requested the participating child to receive permission from his or her parents...