Amazon-CMNS230
Amazon.com - The impact of the highly improbable
Going back as far as the early 19th century in Australia it was assumed that all swans were white. But in fact the discovery of black swans brought to light the thinking that the 'improbable' can exist. Hence the term 'Black Swan' as coined by Lebanese-American essayist and scholar, Nassim Taleb. The Sunday Times described his 2007 book 'The Black Swan' as one of the twelve most influential books since World War ll. The term black swan is currently used as more of a catch phrase for outliers or wildly unexpected events or processes. As Nassim Taleb advocates, we need a black swan robust society that can withstand difficulties and predict events. Generally we rely on narrative fallacy using past information to analyze causes of events when much of history is silent-in the silence are the gaps-the missing energy, which produces the black swan (Taleb, 2013, pg.
Amazon founder Jeff Bezos starts his High Order Bi...
Robot Co-op, makes of 43 Things with Jeff Bezos.
English: The interior of the Barnes & Noble locate...XXV).
As Taleb suggests, the inability to predict the outliers implies the inability to predict the course of history, and that is exactly how Amazon.com slipped quietly between the cracks while the major competitors in the book business continued their course of merging, acquiring and seeking to dominate the book retail landscape through their brick and mortar establishments.
Amazon.com was a product of the gaps, the unpredictable. Jeff Bezos the founder and CEO of Amazon.com was able to utilize black swan thinking to build a company that re-invented the way people shop not only for books but also for commodities, luxuries and the unusual.
This paper will provide insight into the rise of Amazon.com, the world's largest online retailer; and how starting in 1995 using a name that was analogous with one of the world's largest rivers, CEO Jeff Bezos bet considerably that...