How to analyze case studies?

Essay by bhanish August 2009

download word file, 8 pages 0.0

One of your tasks when conducting case analysis is to see how parts of a case fit together & how the insights from the study of strategy can help you understand the case situation.

1. Analyzing organizational goals and objectives. A company's vision, mission, and objectives keep organization members focused on a common purpose. They also influence how an organization deploys its resources, relates to its stakeholders, and matches its short-term objectives with its long-term goals. The goals may even impact how a company formulates and implements strategies. When exploring issues of goals and objectives, you might ask:•Has the company developed short-term objectives that are inconsistent with its long-term mission? If so, how can management realign its vision, mission, and objectives?•Has the company considered all of its stakeholders equally in making critical decisions? If not, should the views of all stakeholders be treated the same or are some stakeholders more important than others?•Is the company being faced with an issue that conflicts with one of its long-standing policies? If so, how should it compare its existing policies to the potential new situation?2.

Analyzing the external environment. The business environment has two components. The general environment consists of demographic, sociocultural, political/legal, technological, economic, and global conditions. The competitive environment includes rivals, suppliers, customers, and other factors that may directly affect a company's success. Strategic managers must monitor the environment to identify opportunities and threats that may have an impact on performance. When investigating a firm's external environment, you might ask:•Does the company follow trends and events in the general environment? If not, how can these influences be made part of the company's strategic analysis process?•Is the company effectively scanning and monitoring the competitive environment? If so, how is it using the competitive intelligence it is gathering to enhance its competitive advantage?•Has...