Case Study on Acer E-business

Table of Contents

Page

Executive Summary . . . . . . . . . i

Introduction: Business Description . . . . . . 1 - 9

Mission statement and business goals

Product and services

e-Business model

Value proposition

Critical success factors

Recommendations

Operations and Technological Strategy . . . . . 10 - 26

e-Business application

e-Business architecture

e-Business operations

Managerial Strategy . . . . . . . . 27 - 42

SWOT analysis

Environmental factors

Growth plans

Strategic alliance

Porter's five forces model analysis

Competitor Analysis . . . . . . . . 43 - 46

Competitor identification

Strength and weaknesses

Attributes

Sources of competitive advantage

Market Analysis . . . . . . . . . 47 - 50

Target market

Marketing strategies

Challenges and Constraints . . . . . . . 51

Assumptions . . . . . . . . . 51

Appendices . . . . . . . . . 52 - 54

Reference . . . . . . . . . 55 - 56

Executive Summary

Acer Group of Corporation is currently a brick and mortar organization operating computer system selling business in the computer industry.

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In order to expand the business to cover a larger market in Malaysia, Acer decides to bring the business to a higher level by going e-business. Before Acer brings the business operation into the new environment, the organization requires a detailed e-business plan to prepare itself fully in order to cope with the new challenge.

This investigative research document contains the proposed e-business plan for Acer to achieve e-business in order to push its business to the next step. To achieve e-business, Acer needs the help of technology to support its e-business operations.