Harrison-Keyes Implementation Plan Concepts

Essay by missthang0710University, Master'sB+, December 2008

download word file, 6 pages 0.0

Implementation Plan Concepts WorksheetConceptApplication of Concept in the ScenarioReference to Concept in ReadingThe strategic management processHarrison-Keyes has several issues in the strategic management process. The mission statement of the company is not specific enough and the company has failed to take into account all stakeholders. The company must review and define the organizational mission to include more specific items such as providing individuals, markets, and societies will the publications needed to enrich their lives in the mediums aligned with current technology.

Harrison-Keyes does not have the focus of all internal stakeholders. Robert Smith is not supportive of the e-book initiative, and others are concerned with the dis-approval of the authors.

The company failed to analyze and formulate strategies to reach objectives. The e-book strategy was created and implementation plans started before a full analysis of who the customers are and what they want. Relevant information exists suggesting customers are not demanding e-book technology.

“More specific mission statements tend to give better results because of a tighter focus. Mission statements decrease the change of false directions by stakeholders” (Gray & Larson, 2006, p. 25).

“The second dimension [of strategic management] is the internal responses to new action programs aimed at enhancing the competitive position of the firm” (Gray & Larson, 2006, p. 23).

“Strategy formulation includes determining and evaluating alternatives that support the organization’s objective and selecting the best alternative… The first step… typically includes an analysis of ‘who are the customers’ and ‘what are their needs as they (the customers) see them” (Gray & Larson, 2006, p.26).

Project portfolio management systemHarrison-Keyes lacks a portfolio management system. The strategy of the company is to turn to technological advances and enter the e-book forum. Further the company has also decided that it should sell books directly from the company website. Additionally,