Hidden persuaders, advertising

Essay by Sanjaya SenaweeraUniversity, Bachelor'sB+, January 1997

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Why do we drink a certain kind of milk, use a certain kind of shampoo or buy a certain washing machine. Do we really have a choice in these decision or are we compelled to make them by some hidden force. When you look at all the brands of milk powder available today the fingers in your hand wouldn't be enough to count them. We have to make a decision on which brand to choose. The question is what is the basis on which this choice will be made on. Most of the time the product you get packed in different packets under different brand names are the same thing. Because of this the different produces have to use some method to tell the consumer that their product is better and that we should buy their product.

To achieve this purpose the produces use Advertising. Advertising was needed only when several manufactures started manufacturing the same product or when a manufacturer produces something that is not essential for a person.

At the beginning advertisements gave the plus points of a product and showed how it can help a person in everyday life. This was good because the people got to know what they could buy to make life easier. At this time what advertising did was to say that this product is available it can make your life easier so if you want to buy it. as time went by and more competitors came along the advertisers turned to another method of advertising they started making advertisements which were aimed at the subconscious. They started making mothers fell guilty for not giving their child a certain brand of milk. This was done by showing that the best mother in the world acted by some beautiful model gives...