Internal and External factors in Nike

Essay by olysbadgurlUniversity, Bachelor'sA-, February 2009

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Running head: INTERNAL AND EXTERNAL FACTORS IN NIKEInternal and External factors in NikeMelena GillihanUniversity of PhoenixInternal and External factors in NikeBateman and Snell (2007) state that, "Management is the process of working with people and resources to accomplish organizational goals" (Chap.1, pg 16.) In order for this to work and run smoothly the four functions of management come into play; leading, controlling, organizing, and planning. The four functions are impacted by internal and external factors such as globalization, technology, innovation, ethics and diversity. The successful application of the four management functions when dealing with these factors, impact the success and failures of Nike.

According to DeCarlo (2008), Nike has made the rank of 419 out of 2000 on Forbes global 2000 list of the world's biggest companies. Nike has dominated the shoe industry since they first started back in the 1960s and have yet to slow down. They have grown from selling shoes in the back of a trunk to selling worldwide in more then 160 countries (Company Overview, 2008).

Globalization, technology, innovation, ethics, and diversity have played a role in the success of this company. This paper will focus on these five factors and their impact on the Nike organization.

GlobalizationThe four functions of management are the core of the Nike Corporation. Reason being as the leader of all footwear and athletic apparel in the entire world, how can they not be? Nike has developed enormously throughout its history, starting out as a small sports shoe importing business from Oregon and growing to the leading athletic company, representing many nations around the globe. " Nike's success around the world has proven it has fulfilled a large portion of its goal of globalization, and the Nike Corporation still strives to continue to succeed until they have fulfilled their mission statement...