What are the main factors/HRM procedures that have contributed to the success of Google?

Essay by szsywyUniversity, Master'sB, February 2008

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1. What are the main factors/HRM procedures that have contributed to the success of Google?2. Describe some of the negative aspects of Google's culture. Do you think Google need to change its culture-and, if so, in what ways?IntroductionIn 1998, Google.com establish by two Stanford students abolished their postgraduate study. Now become worldwide biggest search engine on the internet with 82 million users per month have access to more than 8 billion web pages. Larry Page and Sergey Brin opened their first office in a friend's garage together with three employees and until today's success. Google Inc has been hailed as one of most successful internet star-up Company. Now Google is from star-up to growth position. The most debated about Google is that is the king ready to go public? Does the organization culture would lead Google further success?The purpose of this case study is aim to evaluate how Google success and critical analysis the negative aspect of Google's culture which might be one of the liability for it growth.

In this article, it will separate into three parts, the first part will discuss the main factors contributed the success of Google. The second part will analysis the negative of Google's culture, and gives the recommendation how Google need to change its culture. The final part will give future perspectives and academic summary of whole article.

1. Organizational CultureOrganizational culture is the set of shared values, beliefs, and norms that influences the way employees think, feel, and behave toward each other and toward people outside the organization. (George & Jones, 2007 p567) "It determines the way in which employees think, act and feel. Corporate culture is a broad term used to define the unique personality or character of a particular company or organization, and includes such elements like general practices, such...