The Media as an Unstoppable Force

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The media is an unstoppable force that will be around for as long as people need to be told how to spend there money and what to be afraid of. Not only is the media unstoppable it is misleading. "Do you have a magnifying glass I cant read this"? Fine print it's every where. As technology becomes more and more prevalent in every one's day to day life the media is finding it easier to confuse and deceive the consumer. Various research has been preformed to see if this fine print is affecting people. Most likely the results will show that fine print or some other kind of misleading ad will affect you every day. The "ads" found to be most deceiving were those of car dealers and phone companies.

Picture this, you are reading the paper one Saturday morning when your eyes fall on an ad that reads: "VW JETTA, $199 a MONTH!" You turn the page and try to forget about it, but it's no use.

You're still thinking, "$199 a month how is that possible. " Sure, we all know that advertisers stretch the truth farther than the waistband of a sumo wrestler's boxer shorts. but its in our human nature to be curious and look on. This type of ad is called the "grabber" it is used widely in many forms by dealers everywhere. The ad will say something like Free in big bold letters to catch your eye but if you look closely the truth is hidden in the words that are not all fancy and bold.

The media also has a large influence on the youth of the nation some of which are positive and others that are negative. Children's programing is filled with etiquette trying to teach them right from wrong. This of course is a positive influence. Kids don't just watch show that are intended for them to watch though. Many parents leave the T.V. on as a sort of baby sitter enabling them to do what they need to do. This enables kid to view various things in which young viewers should not be seeing. At any given point in time you can turn on the T.V. and find something to do with drugs, murder, or sex. Things that all could have a negative influence on the young viewers. If a kid who mainly watches shows intended for his or her age suddenly is watching a show with killing it the child may think that killing people is not a bad thing because thus far the T.V. has showed them nothing but things that are proper to do. This is why parents should teach there kids right from wrong. A study preformed by a sociology class at Howell high school. It found that the commercials during Saturday morning cartoons were filled with toys and junk food. There was even an army commercial. now why would that be there? The media is trying to program kids into thinking they want to be in the army. Not to mention all the toy ads which do nothing except create an undying need for the kid to have some useless piece of crap. You got to hand it to the media, they know just how to appeal to kids knowing that once the kid is interested they will do the rest to get there parents to buy the item for them.

When the media is trying to sell stuff to kids they only have one real tactic that they use time and time again. They will continue to use this for as long as the human race gives them such an easy target. The tactic that is being described is fear. Almost every commercial has something that if you don't try, buy, or use then you will look old, be uncool, second best. Cause here in America everything has to be bigger and better. You got a computer I got a faster one. You got a S.U.V. I got a bigger one. It is a never ending cycle.

The media is what it is because that's what it does best. The human race is very easily tricked, scared, pushed into doing and buying thing they don't necessarily want. As people and times change so will the media prolonging its life span for as long as humans shall live