Radio and Television Advertising

Essay by anne1University, Bachelor'sB+, April 1997

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We are constantly surrounded by advertising. From bus stop benches to televsion commericals. Everywhere we lookd something is being advcertised. Two of the best ways to advertise are radio and television. These two mediums effect virtually everyone. Most of us listen to the radio or watch televison at some point each day. Because of this, many of us are able to remember products by the jingles or slogans that are used. An example of this is the slogan for Charmin tissue. Anytime you see Mr. Whipple you think of Charmin, and the slogan 'Don't squeeze the Charmin.' This type of advertising keeps the products in the mind of the consumer. Therefore, when the consumer goes to the market, he will reach for the Charmin.

Before deciding which medium youshould advertise in, there are some questions you should ask yourself. The potenetial advertiser should know who they are, what they are selling and to whom they are selling it.

When you advertise you should have a realistic profile of your customers. By defining yout target audience, you will be able to aim your advertisments at them. Therefore, a business should take the time to do some research and plan their adveritising strategies.

For the small advertiser rafdio is the most effective mediom. It can reach a target audience and propl are likely to herar the advetissment more than once. Most prople spend a great deal of time listening to the radio. They listen while they are commuting to work, are at the office, and while communting home. Radios greatest advantage is mobility. It can and does go everywhere. Its weakness, which can also be viewed as a strength is that it sis limited to tow things, sound and silence. Radio also works on the power of suggestion and...