The Special Successful Pattern of Urban Outfitters

Essay by hongsenwang January 2008

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1. IntroductionIn Urban Outfitters flagship store of Philadelphia, manager Laura O'Conner is showing a skirt which printed with pattern of sheep to customers. What is worth showing off is not that this skirt has any unique place in the design but the material of this skirt. It comes from a sheet.

This Urban Outfitters flagship shop attracts a lot of young people every week. It is only a very rational excuse to buy the clothes. In fact what they really want to see is that this shop has anything novel this week. Urban Outfitters never let them down all the time. This week, all the wall paper is took on an entirely new look, changed the sporting page of the newspaper in the men's clothing department of the store. It is pink to spread the blinding one. The ornamental jewels meet the eye on every side. Laura is very proud at her idea.

This must attribute to her visit of a museum in Prague. In her view, people who come to the store will realize that it is actually like seeking the treasure to do shopping in Urban Outfitters. Therefore, though customers can buy the same articles in other shops, they would rather go to Urban Outfitters, because they are unable to have the experience of the fun of exploring the treasure in the other stores [1].

Urban Outfitters, Inc., a lifestyle merchandising company, operates specialty retail stores in the United States, Europe, and Canada. The company was co-founded by Richard A. Hayne and Scott A. Belair in 1970 and is headquartered in Philadelphia, Pennsylvania. It operates through two segments, Retail and Wholesale. The Retail segment consists of Urban Outfitters stores, which offer women's and men's fashion apparel, footwear, and accessories, as well as an eclectic mix of apartment...