Essays Tagged: "Brand loyalty"

A discussion of brand loyalty approaches and their applicability for different markets.

s indicates that the measures used to capture loyalty should bevery different. In behavioral terms, brand loyalty is simply a customer¡¯sconsistent repurchasing of a brand. Every time a cus ... service, cable company, plumbingservice, car insurance, or whatever), if the customer buys the same brand ofthat product, we can consider for that product category. The problem withbehavioral brand lo ...

(3 pages) 167 0 3.9 Aug/2003

Subjects: Businesss Research Papers

Why The Ford Ranger is a better vehicle than the Chevy S-10.

eatures and options. To choose one of these two mini trucks is done, for the most part, by means of brand loyalty. Everyone has seen these trucks driving on the street and almost everyone has chosen a ... features and specs when it comes off the dealership. A person looking to make a show truck out of a brand new stock truck will look at these features and specs. Ford has more styles of Rangers to choo ...

(4 pages) 51 0 3.7 Dec/2003

Subjects: Businesss Research Papers

Coca-Cola Indochina Pte. Ltd In Vietnam.

5% of the market and coca cola products garnering only 39% of the market.Coca-cola has the required brand awareness but needs to improve brand acceptability in Vietnam. Therefore its market strategy i ... tegy i.e. advertisement plan, pricing plan and marketing logistics should be based on improving the brand acceptability to command a high order of brand loyalty. Pepsi has the first mover advantage in ...

(3 pages) 54 0 0.0 Jan/2004

Subjects: Businesss Research Papers > Marketing

Developing customer loyalty at Chelmsford Star Cooperative Society... The use of Smart Cards

introduction of the card has helped in increasing spending at the store, therefore reinforcing the brand loyalty in customers. But in the lower categories this was not seen. All the people had joined ... ts advantages the smart card can be used by the retailers to draw customers and also in reinforcing brand loyalty.

(3 pages) 89 0 3.7 Jan/2004

Subjects: Businesss Research Papers > Case Studies

Industry Analysis of the Softdrink Industry using Porter's 5-Forces Model

ee of economies of scale, which contributed to their attainment of efficiency and productivity.With brand loyalty now considered as the HOLY GRAIL to consumer product companies, potential entrants wil ... players. These companies have already acquired goodwill with its customers and have well-recognized brands which fostered customer loyalty and created real opportunity for real market share, growth, p ...

(3 pages) 283 0 5.0 Feb/2004

Subjects: Businesss Research Papers

Brand Loyalty and the factors affecting it

ides the functional requirements sought by customers. Marketing managers develop theirproducts into brands which help to create a unique position in the minds of customers.Brand superiority leads to h ... to charge price premiums and the power to resist distributor power. The management of products and brands is regardeda key factor in marketing success.BRANDING:Before discussing the concept of brand ...

(8 pages) 432 0 4.7 Feb/2004

Subjects: Businesss Research Papers > Marketing

Briefly outline some of the main models of oligopoly in which firms compete according to output. Hence, discuss the contention that non-collusion is the inevitable outcome of oligopoly.

homogenous product, so that I can ignore the factors of product differentiation and the associated brand loyalty.Having removed the complications of product differentiation and multiple firms, we are ...

(6 pages) 183 0 1.0 Mar/2004

Subjects: Social Science Essays > Economics

Analysis on the Cellular phone industry -- Nokia

e the market leader as many people will be willing to switch to a better phone. Therefore, building brand loyalty is crucial for this industry. It will be important for companies in this industry to b ... ith a strong emphasis on good self-image and are very advanced. They are willing to change to a new brand to see which one will provide them with the most benefits. It is also because they want to sho ...

(40 pages) 1129 1 4.9 Apr/2004

Subjects: Businesss Research Papers > Case Studies


eas can produce and market their product, but the success of smaller companies is oftentimes shaky. Brand loyalty, ample capital, and broad based sourcing create an environment where the bigger compan ... duct labeling, or cooperative advertising where both share costs.Key factors that influence success:Brand awareness is one of the biggest assets that an athletic shoe company can have. Consumers are c ...

(43 pages) 1206 0 4.5 Apr/2004

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Branding and eCommerce

tents 2Introduction 3Marketing Strategies 3Retaining Customers and Building Brand Loyalty 4Strategic Alliances 7Opportunities and Threats 7Conclusion ... satisfaction, which in turn equates to higher revenue and profits.Retaining Customers and Building Brand LoyaltyAs a regular user of the Wishlist website I believe the main reasons for their success ...

(7 pages) 237 0 3.0 Jun/2004

Subjects: Businesss Research Papers > Marketing

Mystery shopping

is highly diversifying. On the other hand, consumers can become very associated to their clothes. Brand loyalty plays an important role in consumer's behaviours. It costs ten times more to get a ne ...

(4 pages) 96 1 2.6 Jun/2004

Subjects: Businesss Research Papers

Dewar's Marketing Communications

For stopping a fifteen year decline of its market - since late seventies, Dewar's brand-name needs "urgent" repositioning, for becoming desirable to a new "breed" of customers, the s ... USA), who also had altered their patterns of consumption, either drinking less or changing tastes : Brand-loyalty has become a "rare bird" in the world of scotch drinkers, while aggressive price compe ...

(11 pages) 109 0 4.3 Jun/2004

Subjects: Businesss Research Papers

Marriott International VRIO Analysis and Value Chain

ecruitment Process Yes Yes No No Temporary Competitive Advantage Strength and Distinctive CompetenceBrand Loyalty Yes Yes Yes Yes Sustained Competitive Advantage Strength and Sustainable Distinctive C ... ot just their reputation with customers, but also their reputation with the community. The Marriott brand is a valuable resource. It is estimated that by adding the Marriott name to Fairfield Inn incr ...

(5 pages) 246 0 1.0 Jul/2004

Subjects: Businesss Research Papers > Management

Marketing Communications Plan for Consumer Electronics

12STARTER "PROBLEM RECOGNITION" 12ADVISER "INFORMATION SEARCH" 13DECIDER, PURCHASER AND END USER 13BRAND LOYALTY 13TARGET MARKET/MARKET SEGMENTATION 14COMPETITION 15SONY 15TECHNICS 15DENON 15YAMAHA C ... e beginning that Apple Computers is perceived as a computer maker that created a fusion of fashion, brand, industrial design, computing and digital innovation.Apple designs, manufactures and markets p ...

(38 pages) 719 1 4.7 Jan/2005

Subjects: Businesss Research Papers > Marketing

Market Demand and Potential of Gerber Baby Foods

er Foods, a subsidiary of Novartis Because Gerber products target prenatal to toddler age children, brand loyalty can be created at an early stage of a child's life. It is important, however, for Gerb ... anic based products in the state of New Jersey. The most promising way, and the best way to develop brand loyalty, is to promote the brands in areas where pregnant women will have the greatest chance ...

(3 pages) 56 1 5.0 Mar/2005

Subjects: Businesss Research Papers > Marketing

Marketing Strategy in Action Coca-Cola.

r and have helped the company establish loyal consumers. Coca-Cola has built a successful worldwide brand name to millions of people. Coca-Cola built brand loyalty when consumers create a positive att ... a positive memory.Coca-Cola has been around for years and many loyal consumers have associated the brand with positive past memories. Loyal brand consumers may associate it with holidays, parties, gr ...

(4 pages) 304 0 3.7 Nov/2005

Subjects: Businesss Research Papers > Case Studies

Gap Case Study.

iscal revenues of $14.5 billion annually. Gap, Inc. controls the marketing interests of three major brands, and over 4,000 retail outlets internationally (Gap, Banana Republic, and Old Navy). Gap, Ban ... , and value.Objective.Gap, Inc. is looking to implement a marketing campaign for particular apparel brands which generates a new "knowledge base" about Gap brand customers to increase product and bran ...

(1 pages) 180 0 3.0 Dec/2005

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Matching Dell

ity of the market players starting with;Potential Entrants;* Initial investment is relatively low,* Brand loyalty, on average, is very low (except Apple),* Switching cost of the market players seem to ... ts of manufacturers.Buyers (Customers);* Low switching cost-wintel,* Growing end user knowledge-low brand loyalty,* Resellers and retailers increasingly control customer interface,* Threat of backward ...

(6 pages) 561 1 4.8 Apr/2006

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

Kodak Marketing

The Kodak brand has always ranked among the top in the world by name recognition and quality. Eastman Kodak ha ... ble to connect with the consumer to achieve this.Kodak SWOT AnalysisStrengths- Reliable and trusted brand name that has built brand loyalty in the past- Devices, infrastructure, and services that stre ...

(3 pages) 262 0 3.0 May/2006

Subjects: Businesss Research Papers > Case Studies

Suggest an appropriate brand name for each of the following goods. Defend your choices.

Jeans.e.Outdoor boots.f.Pizza.g.Fresh-fruit drink.As a marketer, what steps would you take to build brand loyalty to "three" of the above products.Answer:Before to suggest a brand name for any goods, ... Answer:Before to suggest a brand name for any goods, we have first to know some information's about branding and brand name.The American marketing association defines a brand as a name, term, sign, sy ...

(5 pages) 30 0 0.0 Feb/2007

Subjects: Businesss Research Papers > Marketing