Suggest an appropriate brand name for each of the following goods. Defend your choices.

Essay by Alaa1University, Master'sA-, February 2007

download word file, 5 pages 0.0

a.Laundry detergent.

b.Sports car.



e.Outdoor boots.


g.Fresh-fruit drink.

As a marketer, what steps would you take to build brand loyalty to "three" of the above products.


Before to suggest a brand name for any goods, we have first to know some information's about branding and brand name.

The American marketing association defines a brand as a name, term, sign, symbol or design or combination of these, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. (Philip Kotler - Principals of marketing)

A brand conveys a specific set of features, benefits and services to buyers. It is a mark, a tangible emblem, which says something about the product.

The best brands, for example often convey a warranty of quality. A brand can deliver up to six levels of meaning: Attributes, Benefits, Values, Culture, Personality, and User.

Finding the best brand name is a difficult task. It begins with a careful review of the product and its benefits, the target market and proposed marketing strategies.

Desirable qualities for a brand name include the following:

1.It should suggest something about the products benefits and qualities.

Ex: OASIS (a still fruit drink).

2.It should be easy to pronounce, recognize and remember.

3.The brand name should be distinctive.

Ex: shell, KODAK, Virgin.

4.The name should translate easily and meaningfully into foreign languages.

5.It should capable of registration and legal protection, a brand name cannot be registered if it infringes on existing brand name.

After this information I think that it is to defend any choice of the brand name:

a.Laundry detergent: MY-FOAM

This brand name is easy to pronounce and suggest something...