Essays Tagged: "Coca-Cola"

Brand identification and Retro branding as a market practice.

ing", that might be shared by a community.An example of this hypothesis is the historic association Coca-Cola and the Ford thunderbird shares with American culture.Revitalizing or reinventing a brand ...

(3 pages) 207 1 4.4 Aug/2003

Subjects: Businesss Research Papers > Marketing

Analysis of Competitors within the Softdrink Industry

C.Competitive Environment AnalysisCoca-Cola and Pepsi are the two major industry players in the soft drink industry, they account for ... respectively. (Refer to Table 1 below)Table 1 World Soft Drink Market Shares (%)Company199519941993Coca-Cola Co.47.245.644.8PepsiCo Inc.22.121.821.7Cadbury Schweppes7.98.07.8Other 22.824.633.5Source: ... 98.07.8Other 22.824.633.5Source: Beverage Marketing Corporation, c.f. Beverage World 3/15/97, p. 65.Coca-Cola has long been a part of American culture for over a century. Its product's image is laden ...

(5 pages) 432 0 3.3 Feb/2004

Subjects: Businesss Research Papers

Analysis of Coca-Cola Inc.

Long one of the world's most recognized companies and brands, Coca-Cola continues to prosper by innovating and adapting to the local needs of its customers and co ... er 2002 sales of US$4.08 billion and has predicted long term growth approaching six percent.What is Coca-Cola's formula for success? Is it simply a case of having the right product and brand? Or is it ... e right product and brand? Or is it more than that? Just what does it take for a multinational like Coca-Cola to sustain its competitive advantage?"Our flagship Coca-Cola brand empowers us, without a ...

(12 pages) 686 0 3.6 Mar/2004

Subjects: Businesss Research Papers > Case Studies

Analysis of China

joy success in the Chinese market due in large part to their well-translated meanings. For example, Coca-Cola and Marlboro are both very popular in China. Their Chinese translation means 'tastes good ... and expansion. Some of these opportunities had already taken by big companies in the world, such as Coca-Cola and Avon. As a result, both of these companies' tremendous growth entices more entrants to ...

(8 pages) 363 0 4.8 Jun/2004

Subjects: Businesss Research Papers

This is acomparison and contrast essay of the different advertising strategies that are used by Coke and Pepsi.

The Cola WarThe cola war between Coca-Cola and Pepsi is still raging, and the soft drinkbattle ground has now turned toward cyberspac ... name andproduct throughout the years. However, Coka-Cola website appeal to us by havinga link, The Coca-Cola Company, to give us brief history of their company and itsaccomplishments (Coke). Likewise ...

(3 pages) 91 0 0.0 Mar/2005

Subjects: Businesss Research Papers > Marketing

Advertising can tell a lot about a country

ng for this nation, but it definitely doesn't matter if we speak about a worldwide known brand like Coca-cola or McDonald's since wherever we are we will see the same films or billboards. Thou in some ...

(2 pages) 21 0 4.2 Jun/2005

Subjects: Social Science Essays > Communication Studies

Athletes and Drugs.

was habit forming, it was an ingredient in many popular patent medicines, and until 1903 it was in Coca-Cola. Most countries prohibit its use except for limited medical purposes. Cocaine is the most ...

(15 pages) 112 0 2.3 Nov/2005

Subjects: Humanities Essays > Health & Medicine > Sports

Brand Equity: Extending Brand Awareness and liking with Signal Detection Theory

ing; Signal Detection Theory; attention; response biasIntroductionWhen shoppers say they don't like Coca-Cola, should the negative brand liking be attributed to the failure of branding campaigns, or t ...

(1 pages) 96 0 0.0 Apr/2006

Subjects: Businesss Research Papers > Marketing

AP Prep. Former AP prompt release on practice exam. Letters from Herbert and Seaver analyzing tone and style. DIDLS format.

o a small, publishing company called Grove Press Inc., Ira C. Herbert, an executive of the colossal Coca-Cola company, writes to discuss the simultaneous use of a similar tag line in an advertisement ... onflicting companies. This arrogance is furthered with a fairly elaborate account of the history of Coca-Cola advertising, thereby enforcing Herbert's true intent of saying "How dare you steal our adv ...

(2 pages) 22 0 4.0 Apr/2006

Subjects: Literature Research Papers

1920s Culture Paper

ause they, in fact still try to tailor the product to what the public wants to hear at that moment. Coca-Cola is a prime example of how the advertisement world continues in its same trends as time goe ...

(7 pages) 150 1 5.0 Aug/2006

Subjects: History Term Papers > North American History

America's Inventive Spirit: Focus on the different types of intellectual property and the impact of counterfeit and thief of intellectual property has on our economy.

orning (who uses the Pink Panther in advertising by permission from its owner!), and the shape of a Coca-Cola bottle are familiar trademarks. A servicemark is the same as a trademark except that it id ... mation that companies keep secret to give them an advantage over their competitors. The formula for Coca-Cola is the most famous trade secret.The legality of intellectual property rights and its relat ...

(11 pages) 99 0 3.0 Nov/2006

Subjects: Science Essays > Computer Science > Computer Ethics


ld. Multinational business is a firm that sells and produces products in multiple countries such as Coca-Cola. However, there is a nonprofit organization that do not have profit as its objective such ...

(3 pages) 14 0 0.0 Oct/2001

Subjects: Businesss Research Papers

Advertising and Modern Culture

ertisement from 1905 showed two women at a table drinking the well-known beverage. The slogan read ?Coca-Cola Revives and Sustains.? By the 1920?s the advertising culture began to change dramatically. ...

(3 pages) 32 0 5.0 Feb/2008

Subjects: Art Essays > Film & TV Studies

An Analysis of The Coca Cola Company's Markets

The Coca-Cola Company is one of the largest soft drink concentrate and syrup manufacturers which operate ... turers which operate in almost all the countries in the world. During the first few months of 2000, Coca-Cola's market capitalization was almost three times that of its chief competitor, PepsiCo and a ... that of its chief competitor, PepsiCo and at the end of the year 2005, PepsiCo was able to surpass Coca-Cola by $.5 bn. This was the first time in the history of the companies that Coca-Cola was valu ...

(7 pages) 248 0 3.3 Apr/2008

Subjects: Businesss Research Papers > Marketing

What am I Drinking? - pretend to be writing an article for the schools newspaper and compare bottled water to tap water including different brands of bottled water.

me of the substances dissolved in different types and brands of bottled waters.Dasani, a product of Coca-Cola is purified by reverse osmosis, a process that uses pressure to force the solute away from ...

(6 pages) 36 0 3.0 Jun/2008

Subjects: Science Essays > Environmental Science

The Beginning of the End

wo brothers' a guy and some chick sitting around a small cluttered glass table, they were passing a Coca-Cola can around with small holes punched on the side. It was so cloudy with the cigarette and c ...

(6 pages) 8 0 0.0 Nov/2008

Subjects: Literature Research Papers > Creative Writing > Descriptive Essays

The Benefits of Collaboration Between India and Coca-Cola

Why might India want Coca-Cola to enter their market? Why and how should Coca-Cola enter the Indian market? In my opinion ... hy and how should Coca-Cola enter the Indian market? In my opinion, collaboration between India and Coca-Cola would be mutually beneficial for both parties. I will first make my case as to the benefit ...

(4 pages) 11 0 0.0 Dec/2009

Subjects: Businesss Research Papers

Advertising strategies of Pepsi-Cola

8, has had relatively successful history with the American society. According to an article titled "Coca-Cola," "Coke lost market share to competitor Pepsi-Cola, produced by PepsiCo, which for the fir ... ke lost market share to competitor Pepsi-Cola, produced by PepsiCo, which for the first time topped Coca-Cola in sales" (par. 3). In 1954 an array of advertisements came about beginning with the sloga ...

(8 pages) 4 0 0.0 Nov/2012

Subjects: Art Essays > Film & TV Studies > Film History


et is about 120 million cases of which 65% per cent are Pepsi products; about 20 to 22 per cent are Coca-Cola products and Zum Zum cola and Mecca Cola, Amrit Cola and Muslim Cola... there are so many ... a new entry is considerably low in today's soft drink market.In the initial stages of the industry, Coca-cola was the dominant leader of the market, and then new entrant Pepsi made a huge impact on sa ...

(21 pages) 2 0 0.0 Jul/2013

Subjects: Businesss Research Papers