Essays Tagged: "Cognitive dissonance"

Persuasion in Response to Emotional and Rational Appeals

, data has been led to suggest that rational messages may encourage the generation of content based cognitive responses and lead to attitudes heavily influenced by these cognitions. Studies have also ... , the results of this experiment show that presenting subjects with rational messages may encourage cognitive responses (as was expected). Emotional appeals seem to indicate that there is potential fo ...

(3 pages) 119 0 3.5 Apr/1997

Subjects: Social Science Essays > Psychology

Cognitive Dissonance & Relative Deprivation

Explain the concept of cognitive dissonance, giving examples of when this phenomen is likely to occur. Why do people in gen ... al try to reduce cognitive dissonance? Give examples.How might retailers try to reduce a consumer's cognitive dissonance? And how might work be responsible for high levels of dissonance?Explain the ph ... and deviance in our society? Why does Oliver James call Britain "a low serotonin society"?Chapter ICognitive Dissonance describes a disharmonised mental state in which people feel a discrepancy betwe ...

(4 pages) 132 0 3.8 Mar/2004

Subjects: Social Science Essays > Sociology

Persuasion and Attitude Change

times individuals' attitudes on particular issues change through two main processes: persuasion and cognitive consistency. Persuasion, or any attempt to change an attitude or behavior naturally varies ... lassified through three basic approaches: the central, peripheral, and memory routes to persuasion. Cognitive Consistency, the second major mechanism of attitude change, deals with the theory of Cogni ...

(4 pages) 204 0 4.3 Apr/2004

Subjects: Social Science Essays > Psychology

"Unreality Television"

y 3 of the following terms? Do they add or do they take away meaning in the essay? (in each case)a. cognitive dissonance (para. 8)By cognitive dissonance, Dwyer explains that the Americans made the mo ...

(2 pages) 33 0 0.0 Oct/2004

Subjects: Literature Research Papers > North American

How have Social Psychologists theorised the relationship between attitudes & behaviour, and how successful have these been?

ing how successful they have been. This essay will focus specifically on evaluating the theories of cognitive dissonance (Festinger 1957), planned behaviour (Ajzen 1991) and the tripartite model of at ... rised that this relationship between one's attitude and contradictory behaviour should be known as 'Cognitive Dissonance'. When an individual holds two thoughts or cognitions that are polar opposites, ...

(6 pages) 132 0 5.0 Oct/2005

Subjects: Social Science Essays > Psychology

Employee Satisfaction and Productivity in relation to emotions, attitude and behaviors.

ating a work environment that helps employees feel more productive results in employee satisfaction.Cognitive dissonance is the most widely know of the consistency theories that believe that people pr ...

(4 pages) 302 0 3.0 Nov/2005

Subjects: Businesss Research Papers > Management

Organizational Behavio: Cognative and Emotional Dissonance at the James-William Organization.

LEARNING ISSUES1. What is Cognitive Dissonance and how it happens?According to Steven L. McShane and Mary Ann Von Glinow in th ... usually lead to behaviour, but behaviour sometimes influences our attitudes through the process of cognitive dissonance. Cognitive dissonance occurs when we perceive an inconsistency creates an uncom ... whether employees manage the emotional requirement through surface acting or deep acting.3. What is cognitive dissonance and how it happens?From the case, Bob encounters discomfort and dissatisfaction ...

(17 pages) 202 0 5.0 Jan/2006

Subjects: Businesss Research Papers > Case Studies

Consumer Decision Making-Process

through. The variety of products is always expanding, but with the consumers' limited temporal and cognitive resources, they cannot simply analyze all the products.Making rational choices does not on ... s point companies understand the consumer may have tension or anxiety following a purchase, this is cognitive dissonance. (Price, Zinkahn 2004)Cognitive dissonance is the perception of incompatibility ...

(5 pages) 251 0 5.0 Dec/2006

Subjects: Businesss Research Papers > Marketing

Attitude and Behaviour, which comes first?

e behaviour first debate, point to Pavlov's Classical Conditioning Theory and Festinger's Theory of Cognitive Dissonance.According to Sharp (2003) Pavlov describe one type of associative learning in w ... g behaviour.The second theory that behaviour before attitude advocates use is Festinger's Theory of Cognitive Dissonance.According to the Cognitive Dissonance theory (Festinger 1957) it deals with pai ...

(10 pages) 148 1 3.0 Mar/2007

Subjects: Social Science Essays > Psychology

Reducing Prejudice

rm of racism, sexism, ageism, sizeism and many more. Discrimination contains three main components; cognitive, affective and behavioural. Allport believes that there are five varying degrees in which ... sing minority groups in positions of authority. This can lead to a change in both the affective and cognitive components achieved through cognitive dissonance. This is where a person holds two cogniti ...

(15 pages) 90 0 0.0 May/2001

Subjects: Literature Research Papers

Motivation Theories Paper

types of Motivation Theories and how one of the two applies to the author, and why.The theories of Cognitive Dissonance (Festinger, 1950) are a very powerful motivatorand often lead to the change of ... ion-making, forcing the individual to take actions he or she would not have taken before.Virtually, Cognitive Dissonance in all evaluations and decisions is a central mechanismOf which an individual e ...

(4 pages) 265 3 4.1 Aug/2007

Subjects: Businesss Research Papers > Management > Human Resource Management

"Good Will Hunting": Cognitive Dissonance

ouching on many of the different fields of psychology. The most interesting thing about Will is the cognitive dissonance he goes through throughout the film. He is torn between these two cognitions, b ... intelligence, but he makes himself believe he doesn't want to because of this other cognition. This cognitive dissonance he bares is the one main thing that keeps him from making a concrete decision o ...

(2 pages) 51 0 5.0 Oct/2007

Subjects: Social Science Essays > Psychology

Memory, Motivation and Other Learning Theories

de formation depends on the rewards or incentives offered in communication.Festinger (1953) offered cognitive dissonance as a theory to explain attitude change. As per the theory, individuals seek con ... g as a function of stimulus- response pairings that is strengthened by contiguity or reinforcement. Cognitive theories contend that semantic factors, meanings and definitions make remembering possible ...

(6 pages) 235 0 5.0 Feb/2008

Subjects: Social Science Essays > Psychology > Common Disorders


behavior better explained by principles of environmental/ecological influences, perception, memory, cognitive development, emotion, explanatory style, or personality or are concepts unique to motivati ... al stimuli, neural/hormonal responses to these perceptions (often labeled feelings), and subjective cognitive labeling of these feelings (Kleinginna and Kleinginna, 1981b). Evidence suggests there is ...

(46 pages) 524 0 2.3 Nov/2008

Subjects: Social Science Essays > Psychology


rnal spectator.Self Perception TheorySelf Perception Theory provides an alternative elucidation for cognitive dissonance effects. Taking the example of Festinger and Carlsmith's experiment where peopl ... the example of Festinger and Carlsmith's experiment where people were compensated $1 or $20 to lie. Cognitive dissonance says that group felt bad about lying for $1 as they could not rationalize the a ...

(3 pages) 77 1 3.8 Jan/2009

Subjects: Social Science Essays > Psychology > Sensation & Perception

Virgin Galactic Space Tourism Marketing Plan

cations plan for VG•How can VG become truly customer focused•The importance of minimising cognitive dissonance in the minds of target customers•SWOT analysisSection 1 - MarketingCommuni ... sed helps VG maintain its competitive advantage and stay in the market longer.Section 3 - MinimisingCognitive DissonanceI.IntroductionIn the first section, we have already developed a marketing commun ...

(18 pages) 89 0 5.0 Apr/2009

Subjects: Businesss Research Papers > Marketing

Cognitive Dissonance Theory

What is "cognitive dissonance"? Cognitive is defined as, "relating to, being, or involving conscious intellec ... to, being, or involving conscious intellectual activity (as thinking, reasoning, or remembering)." (Cognitive, 2009) Dissonance is defined as, "an inconsistency between the beliefs one holds or betwee ... en the beliefs one holds or between one's actions and one's beliefs." (Dissonance, 2009) Therefore, cognitive dissonance is a known inconsistency between the beliefs one holds and his or her actions. ...

(5 pages) 62 0 0.0 Jul/2009

Subjects: Social Science Essays > Psychology > Psychological Theories & Authors

Cognitive Dissonance

ior of consuming alcohol and associated attitudes and explain how an individual could have used the cognitive dissonance theory to rationalize his or her behavior.Social, Cultural and Spiritual Influe ... sa it is clear that the two work simultaneously to promote and sustain behavior.Rationalization and Cognitive DissonanceIn lieu of an individual's cognizance of state laws, the person whom decides to ...

(7 pages) 58 0 5.0 Aug/2009

Subjects: Social Science Essays > Psychology

Cognitive Dissonnace Paper

Running head: COGNITIVE DISSONANCE-PERILS OF THE POOR � PAGE \* MERGEFORMAT �1� COGNITIVE DIS ... 33;1� COGNITIVE DISSONANCE-PERILS OF THE POOR � PAGE \* MERGEFORMAT �7� Cognitive Dissonance-Perils of the PoorLearning Team D:Bonnie Marcum-Pruitt, Shayolanda Herron, Tere ... eresa WhiteheadUniversity of PhoenixSocial PsychologyPSY/400Julee PooleJune 07, 2010��Cognitive Dissonance-Perils of the PoorMatthew Blakely was a good and hardworking man who would give ...

(6 pages) 78 0 0.0 Jun/2010

Subjects: Social Science Essays > Psychology

Personal Plan For Success

of belonging. Belonging to a group and social influence can contribute towards a person's attitude.Cognitive dissonance is the internal conflict of deciding what the correct or incorrect response. Th ... al beliefs and her parent's expectations versus becoming accepted by her peers. She can resolve the cognitive dissonance by changing her values and beliefs about her parent's expectations.Sarah chose ...

(3 pages) 2 0 0.0 Sep/2014

Subjects: Social Science Essays > Psychology