Essays Tagged: "luxury brand"

Land Rover Case

reasing demand to develop SUV's to accommodate a consumers' safety, price value, usage purpose, and luxury needs to foster the constant change in consumer tastes and preferences. In order to satisfy t ... xhibit 1, the average buyers for Land Rovers have incomes of at least $100, 000. This expensive and luxury brand association with Land Rover will nonetheless be instilled in the minds of consumers as ...

(9 pages) 171 1 4.5 Apr/2005

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

Starbucks: A Global Experience

al for selling more than a quality product. In his vision, he imagined the development of a strong, luxury brand which would rapidly expand. When talking about the Starbucks brand Schultz commented, " ... l 712.) This matches perfectly with the product attributes because Starbucks is a trendy, American, luxury brand that carries a high price tag. However, it ignores cultural differences by failing to c ...

(8 pages) 229 0 5.0 Oct/2007

Subjects: Businesss Research Papers > Case Studies

© MURAKAMI : "Art can be anything you want in a variety of styles."

world of Japan . He became the most influential fashion super star in the world, backed up by world luxury brand, Louis Vuitton. The Louis Vuitton products to which his design was added were so famous ...

(3 pages) 17 0 3.0 Dec/2008

Subjects: Art Essays > Artists

Gucci Case Analysis

nt, Gucci performance was better. De Sole immediately started work on reclaiming Gucci's image as a luxury brand, which had been cheapened in the 80s. In 1999, LVMH tried to acquire Gucci, but Gucci d ... umber two brand, will remain in the red zone from 2000 because of the deteriorating outlook for the luxury goods market in US. YSL is too focusing its sales in US. OPERATING LOSS200020012002 ...

(7 pages) 61 0 3.0 Dec/2008

Subjects: Businesss Research Papers > Case Studies

Market Mix

aking into account the company's goals. For instance, one organization may wish to offer a high-end luxury brand of product, given that the competition is targeting the mass market, which is in harmon ...

(7 pages) 59 0 3.0 Apr/2009

Subjects: Businesss Research Papers

Starwood Hotels and Resorts Expansion in China

along with its distinctive and premier properties.This paper focuses on the expansion of Starwood's luxury hotel "The Luxury Collection" to China. Before planning any strategic expansion alternatives, ... home country and the host country are analysed. Further analysis of China's hotel industry and the luxury market segment is provided and major differences between U.S. and China's hotel industry are ...

(44 pages) 125 0 0.0 Apr/2010

Subjects: Businesss Research Papers > Management

Research on Nissan

s include marines, one of the largest forklift manufacturers, and automobiles with "Nissan" and its luxury brand "Infinite".Nissan was targeting to the lower-price and fuel-efficiency cars with accept ... sia also plans to launch its Infiniti outlets in Moscow and St. Petersburg to encourage its growing luxury market.Strategic investment in zero-emission technologies:Increasing environment issue and ev ...

(10 pages) 9 0 0.0 Jun/2012

Subjects: Businesss Research Papers > Marketing