Essays Tagged: "market shares"
Burger King and advertising
good for marketing class -Burger King is a reliable burger company which has had its ups and downs. In 1974, ... downs. In 1974, it came out with a slogan of 'Have it your way' and at this time it also had a 4 % market share. Burger King's idea was to have the customer have their burger done their way rather th ... 'Broiling vs. frying' and 1985 'The big switch'. All these ads throughout the years helped increase market shares from 7.6% to 8.3% from 1983 to 1985. 'Search for herb' was a slogan used by BK about a ...
Subjects: Businesss Research Papers > Marketing
Corporate downsizing
nies warrants the need for a reduction in the workforce. Financial setbacks due to customer demand, market shares, and loss of revenue could also initiate the need for downsizing.When will it end? Exp ...
Subjects: Businesss Research Papers > Management
Analysis of Competitors within the Softdrink Industry
ry, they account for a total of more than 60 percent and more than 70 percent of the U.S. and world markets, respectively. (Refer to Table 1 below)Table 1 World Soft Drink Market Shares (%)Company1995 ... Co.47.245.644.8PepsiCo Inc.22.121.821.7Cadbury Schweppes7.98.07.8Other 22.824.633.5Source: Beverage Marketing Corporation, c.f. Beverage World 3/15/97, p. 65.Coca-Cola has long been a part of American ...
Subjects: Businesss Research Papers
Apple in the Future
1) Apple offers two key products that are helping the company to develop a new market. These new products and trailblazing efforts will be the key factor in determining Apple's lo ... to maintain a thriving business. The Mac is a competitive product that maintains a certain level of market shares but Apple's two key drivers of the future will be iTunes and iPod. Both are intertwine ... will be iTunes and iPod. Both are intertwined to make for a very successful attempt to develop new markets in an emerging environment within the music industry.Digital music has been around for years ...
Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies
Using Porter's five forces to analyse Telstra Australia
gislation, the Federal government remains 50.1% majority shareholders. However, the majority of the market shares are concentrated on several key market competitors.Rivalry among existing firmsThe tel ... re concentrated on several key market competitors.Rivalry among existing firmsThe telecommunication market is growing in a decreasing rate in the last few years due to competition increment after the ...
Subjects: Businesss Research Papers > Case Studies
Corporate Downsizing
nies warrants the need for a reduction in the workforce. Financial setbacks due to customer demand, market shares, and loss of revenue could also initiate the need for downsizing. When will it end? Ex ...
Subjects: Businesss Research Papers
Internal Business - Partnership
ses from less industrialised nations it becomes more and more difficult for firms to maintain their market shares. To define competencies, and to exploit the advantages from combined knowledge is one ... h, 2001). This can help firms generate greater revenues, acquire new resources, expand into unknown markets and minimise competitive risk.Within the context of this essay I shall consider the theories ...
Subjects: Businesss Research Papers > Management
Foreign Direct Investment/Nissan North America
tinue to surge ahead as original equipment manufacturers (OEMs) and assemblers attempt to carve out market shares.While manufacturers compete against each other, they seek more cost-effective producti ... ies are going all out to attract and retain their business.In the U.S., the world's biggest vehicle market, the stakes are high. Up against Asian and European manufacturers, American car markers conti ...
Subjects: Businesss Research Papers
This Essay discusses Coca-Cola's exapnsion into India
In regards to Coca-Cola's expansion to India, I will discuss the following three international marketing issues: Reason for expansion; Mode of Entry; and the elements of the "four P's" that coke ... main goal the Coca-Cola Company had in mind when they expanded to India was to increase revenue and market share. The initial mode of entry Coke used was wholly owned subsidiaries. After drastically f ...
Subjects: Businesss Research Papers
Annotation for "Apple Takes Branding Cue from Bob Dylan."
Michael Krauss, in "apple takes branding cue from Bob Dylan", describes the marketing strategies of Apple computer corp. to increase the market share of its products and make t ... people. Krauss lists and explains many strategies that the Apple computer corp. adopts to meet the marketing goals of the company in this article. This article helps me to have a better understanding ... the author illustrates clearly how this company innovates to obtain more success in the competitive market.In this article, Krauss explains several marketing strategies that Apple computer corp. uses ...
Subjects: Businesss Research Papers > Marketing
Internationalisation of Toyota.
million vehicles per year, about a million fewer than the number produced by General Motors. Toyota markets vehicles in over 160 countries. The company dominates the market in Japan, with about 45% of ... ew cars registered in 2004 being Toyotas. Toyota also has entered in the uropean and North American market . It has significant market shares in several fast-growing south-east Asian countries.Toyota ...
Subjects: Businesss Research Papers > Case Studies > Automotive Companies
Weakness of Coca Cola
Coca - Cola Bad for you.On the 14th of June Coca-Cola soft drinks were banned from the markets in Belgium and later also in Luxemburg and France. Two failures in the bottling system were ... en better if they would have acted fast and told the whole truth. Coca- Cola is in an ologopolistic market and therefore branding plays a great role. It is possible that the company ha lost market sha ... . It is possible that the company ha lost market shares, due to this accident. In the ologopolistic market the firms don't compete with price, but rather with advertising and other non-price strategie ...
Subjects: Businesss Research Papers > Case Studies
Case study of Penang mutiara
t, and get more success, Penang Mutiara has to:- Expand its business in other areas to acquire more market shares against other high-class and strong competitors in the whole Asia region, or even in t ... d characteristic hotel services, and comfortable environment for customers.- Pitch itself as an "up-market" end hotel business that targets customers are those who are high income and high consuming i ...
Subjects: Businesss Research Papers > Case Studies
Southwest Airlines: Staying on course through turbulent times
I. IntroductionThe case study of the Southwest Airlines as read in Etzel, Walker and Stanton's Marketing 14th Edition: pages 369 to 371, encompasses the years 1966 to 2004. This study read a numb ... ears of business. The topics of this study included the company's pricing strategy in order to gain market shares, programs implemented to decrease overhead and special focuses on customer service wit ...
Subjects: Businesss Research Papers > Case Studies
Business Research Problem/Opportunity Analysis
tors that sold their products through that strategy. The company’s strategy is to attract more market shares and open store-within-a-store and by telephone strategy tools. Mineral Makeup still ne ... nally, the effectiveness of Mineral Makeup website is quite successful. It's not only fit multifold market but also make a new economy. However, this isn’t to say that the ladies of Mineral Makeu ...
Subjects: Businesss Research Papers > Management
Untitled
otors. This operation has transformed the company into a global player, inside the very competitive market of worldwide vehicular distribution. By taking over 36.8% of Nissan's capital, Renault decide ... lan has been made in order for both corporations to restore profitability, and acquire and increase market shares in Japan. My paper presents and describes the different aspects of this successful mer ...
Subjects: History Term Papers > Asian History
Economics
Coca - Cola On the 14th of June Coca-Cola's soft drinks were banned from the markets in Belgium and later also in Luxemburg and France. Two failures in the bottling system were ... en better if they would have acted fast and told the whole truth. Coca- Cola is in an ologopolistic market and therefore branding plays a great role. It is possible that the company ha lost market sha ... . It is possible that the company ha lost market shares, due to this accident. In the ologopolistic market the firms don't compete with price, but rather with advertising and other non-price strategie ...
Subjects: Social Science Essays > Economics
ATL Case Study
s establishment in 1969, ATL has consistently been among the leading companies which all have close market shares between 15 to 17 percent of the ultrasound market. The rivalry amongst the major playe ... es have the opportunity to bundle their various medical products offering lower prices and stealing market share away from the ultrasound leaders.The dilemma management faces is whether to continue a ...
Subjects: Businesss Research Papers > Case Studies
Home Depot Inc. Case Analysis
petitor store chain which was in financial difficulty, Bowater Home Centers. However, while gaining market shares in the industry, the company's net earning declined. Furthermore, in 1985, the industr ... nd a strong industry growth was expected to continue, especially in the DIY segment. This promising market condition attracted a lot of new entrants. However, not all of them were as successful as Hom ...
Subjects: Businesss Research Papers > Case Studies
Strategic management Case: Bitter Competition
raSweet to respond to the Holland Sweetener Company'sentry into the European and Canadian aspartame markets?NutraSweet was able to maintain his worldwide monopoly position because it was secured by tw ... nopoly position because it was secured by two key patents on aspartame in the Canadian and European market. But in 1987, NutraSweet's patents were due to expire so HSC wanted to enter the market. Duri ...
Subjects: Businesss Research Papers > Case Studies