Essays Tagged: "Nielsen Media Research"

Marketing Mix: Product

uantitative questionnaires, and I know a bit about observational market research techniques such as Nielsen Media Research. For the purpose of this assignment I will discuss each of these in more deta ... e observational research technique that is most recognizable by the American public is conducted by Nielsen Media Research. Every day millions of viewers turn on their favorite television programs. In ...

(4 pages) 240 0 4.0 May/2004

Subjects: Businesss Research Papers > Marketing

Marketing Paper

entify the programming audiences and time slots that these demographics may be viewing programming. Nielsen Media Research and Scarborough Research proposals will provide profiling of over sixty diffe ...

(5 pages) 83 0 0.0 Sep/2007

Subjects: Businesss Research Papers > Marketing

Communicating with the External Public

V rating and an estimated 139.8 million viewers watched some portion of the broadcast, according to Nielsen Media Research. The AFC and NFC championship games in January grabbed bigger ratings than th ...

(6 pages) 32 0 3.0 Dec/2007

Subjects: Businesss Research Papers > Marketing


lts. The FOX Family Channel is more oriented towards children and families.The data compiled by the Nielsen Media Research is essential to TV programming across the United States and in Canada. It mon ... f every day. The "sweeps" are four months out of every year (November, February, May and July) when Nielsen measures every local TV market in detail in addition to the ongoing national surveys. The ra ...

(4 pages) 11 0 3.0 Feb/2008

Subjects: Social Science Essays > Communication Studies > The Media

Research Methodologies Paper

oups of potential, past, and current consumers of products. The best example of a consumer panel is Nielsen Media Research (NMR). NMR conducts television research and viewing research through the use ...

(4 pages) 84 0 0.0 Feb/2010

Subjects: Businesss Research Papers > Marketing

How Does Television and the Media Influence Children? The Influence of Media on Obesity Media Influences on Behavior Other Sources of Media Violence

versity of Nebraska Press, 1992.)41% percent of American households have three or more televisions (Nielsen Media Research, 2000).56% of children ages 8-16 have a television in their rooms (Annenberg ... e time per week that the American child ages 2-17 spends watching television: 19 hours, 40 minutes (Nielsen Media Research, 2000)Percentage of day care centers that use TV during a typical day: 70 (Ta ...

(4 pages) 4 0 0.0 Nov/2014

Subjects: Art Essays > Film & TV Studies