AcuScan Case Study

Essay by ibkensterUniversity, Bachelor'sA, October 2008

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AnalysisThis case study will focus on "Operation Optimize" which plans to bring a new retail iScanner to the market. There are two parts to the case study; part one summarizes the case and provides assumptions, argument problems, and issues of the situation. The second part of the case study is an Executive Summary, which includes recommendations for a solution to the company's crisis. Kelly, Pat, Cliff, and Chris have all made assumptions following exchanges in conversation and email concerning the retail version of the iScanner.

Part One1.Describe all assumptions seen in any of documents provided in the case study.

Kelly Thomas, Chief Engineer of Products Software1st Assumption - Marketing people don't seem to have any understanding of software2nd Assumption - They are making it up as they go along and didn't pay attention during development3rd Assumption - They are putting themselves on the line with this project and can't maintain the level of customer service expected by clients4th Assumption - Assumes conversing with Pat will only lead to arguments5th Assumption - Pat knows nothing about Quality Control6th Assumption - Pat went behind his back to the programmersPat Lambert, Director of Marketing1st Assumption - That certain employees don't see the path of the launch of the product2nd Assumption - There is a conflict between the Marketing and Product Development departments3rd Assumption - AcuScan programmers are the best4th Assumption - Kelly thinks he's ignorant based on the QC comment5th Assumption - Kelly undercut him with Chris6th Assumption - Contractors are needed because the problem cannot be solved internally7th Assumption - Analysis of the company will take too long and cost too muchCliff O'Connor, CEO1st Assumption - The budget cannot be met within the deadline2nd Assumption - Pat and Kelly can take care of the budget cutsChris Martinas, Vice President of...