Ad ananlysis

Essay by EssaySwap ContributorCollege, Undergraduate February 2008

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Is there anything more appealing to a man's senses than beautiful women in tight, revealing dresses? Ok, maybe if the women were naked. Ad designers know their target consumers, and how to get their attention. A good ad can put ideas into the reader's head, and influence them to try out the product being advertised. Every aspect of an ad, from the wording through what magazine it appears in, has relevance to selling its product. As I was flipping through the pages of my Sports Illustrated, I came upon an ad that caught my attention.

There is no magazine better than Sports Illustrated for advertisements that are targeted at men, since the readers of this magazine consist almost entirely of men. One is not going to see advertisements for tampons in this magazine. That is why the FX network chose to place their ad for "The X Show" in Sports Illustrated.

The show itself was created for a male audience, so what better place to advertise than a man's magazine.

In this ad, the advertiser uses the power that beautiful women have over men. Scanning over the magazine, the reader's attention is quickly caught by this ad. Five women with great figures, wearing tight dresses that show off their sexy legs and bare shoulders are leaning against each other. After seeing only a glimpse of this picture, the reader quickly turns back the page to look at the women more carefully. The women do the job of capturing the reader's attention. This plays a key role in how effective this ad is. What purpose does an ad serve if it does not capture the reader's attention? The women in this advertisement catch a man's eye, and their curiosity leads them to look at the actual message of the...