Advertising: What makes us buy, what makes us spend?

Essay by tnsylmzUniversity, Bachelor'sB+, November 2008

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Advertising: What makes us buy, what makes us spend?

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it."

Leo Burnett

Advertising sector is growing constantly from 20th century till today. Because the market is not increasing too fast but in the market there are more competitors day by day. This makes companies find a different ways to compete with each other. As a business term, there are many supplies and suppliers for limited demanders. At that point suppliers decide to take an action and instead of waiting customers come to themselves, they decide to reach to the customers. In general terms, we call this action: Advertising

Advertising business is interested with these two questions: What makes us buy, what makes us spend? The most important thing in advertising is how to sell more and make more revenue.

Selling more products or spending more money on shopping never has negative effect on economy. If people spend more money, the economy would be stronger than before (basically it's a cycle: we spend more than producers need to produce more and in that case they need more people to work or more technology purchase then people receive money and they recycle this money to the market by spending), which proofs advertising is good for economy.

The Definitions Committee of the American Marketing Association defines advertising as "any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor."(Mandell 6) The key words here are "paid", "non-personal", and "identified." Advertising differs from the related field of publicity primarily in that advertising is paid for directly and its sponsorship is almost always clearly identified. It should be noted that although the term publicity refers generally...