Will Amazon still be a great company 10 years from now?
How does Amazon try to create lifetime customers, loyalty and increase visits and sales?
Amazon, an American multinational company with headquarters in Seattle, has become one of the largest retailer and largest companies in the world in the field of Internet business. 1995th Amazon began to engage in online sales of books, and soon business spread to distribute VHS, DVD, CD, MP3, computer software, video games, as well as furniture, food, and toys.�
Even Amazon is one of the most popular online retailers and it has a huge number of customers, they constantly have to try to find new customers, keep the old and make them satisfied. Amazon offers great opportunities to its customers. On the first place are a huge number of different products, so everyone can find something for himself or herself. Also, there are some special services that other online retailers maybe do not have such as
Super-fast shipping (orders can arrive in 2-3 days and there is also free shipping for some products),
Customer reviews (it gives opportunity for customers to exchange their opinions and impressions about products and its quality),
Good search functionality (customers can search products by brand, size, color and so on, which simplifies the process of searching for products),
Cheap prices across the board (customers can find even a new products at a discount on Amazon),
Easy, comprehensive return policy (Amazon gives opportunity for customers to return products that they don't like it or if the products arrived damaged.
They have "A-to-Z Guarantee" protection with no additional costs, which is very important for every customer),
Shop from your own home (customers can order, compare prices with other products, make decisions without haste; Amazon offers a large variety of different...