Business Plan - Book cafe

Essay by jacoUniversity, Bachelor'sA+, March 2005

download word file, 15 pages 3.0

Downloaded 417 times

1.0 Summary Profile


Type of Business: A Book Café

Legal Structure: Partnership

Address: No. 17, Ground Floor, Parramatta Road, Broadway

Gryffindor Book Café operated under a partnership between 3 people. It is classified to be within the hospitality industry, with its main focus is in serving people. The partners view the Café industry Australia to be lucrative due to the growing demands of coffee.

Gryffindor Book Café will be operated within the University zone amongst the University of Sydney and University of Technology Sydney, in Broadway. Hence, the café will be in close proximity to its target market. To differentiate our café, we will embark upon a unique physical appearance, which sets it apart from local cafés, provide free reading materials, such as local and foreign newspapers, different types of magazines, books and novels. We will be providing a café for customers in which, they can relax and escape from the daily pressures of work and offers a place to converse with mates over a cup of coffee.

Furthermore, aside from the cold and hot drinks available, the business will also provide complementary side dishes, such as cakes. Hence, Gryffindor Book Café will offer a variety of choices to our customers. Gryffindor Book Café will gain its competitive advantage in the market by the quality of its products, warm customer service provided by our staff and the uniqueness of our facilities, which offers an escape from the everyday rustics. Furthermore, the main promotional strategy employed by the business is the word of its satisfied customers and the various discounts the business will offer.

2.0 Critical Success Factors for the Survival of the Business

· Efficient and concise management - Good management allows operations of the business to be well coordinated.

· Detailed planning - A...