Business Plan for Shoe Company

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The Finish Line � PAGE \* MERGEFORMAT �2�

The Finish Line

Makenna Stevens

University of Phoenix


The Finish Line

Shoes can say a lot about ones personality or nothing at all. Whether the consumer prefers stylish, flashy shoes, or a comfortable, functional shoe at The Finish Line, consumers of all genres have numerous shoes to pick from. Offering brands like Oakley, Nike, The North Face, Under Armour and Jordan, the goal is to be a high status athletic retail store. Other brands carried are Adidas, New Balance, Puma, Lacoste, Sperry, Ed Hardy, Fossil, Jansport, and Converse. One can also find their favorite collegiate and professional licensed t-shirts, hats, shorts, and other products.

The Finish Line does not want to be a shoe store in which one can walk in and grab any shoe, but a place that offers superior service and knowledge that will benefit the consumer.

Knowledge about the shoes and the designs gives employees at The Finish Line an edge above the competition. Employees are also trained on apparel and the technology and function of the garments. Most consumers do not know the purpose and function of the shoes or article of clothing they try on, but when given the knowledge consumers can make informed decisions about the products they purchase and be happier in the long run. To be a premier athletic specialty retailer The Finish Line will continue to offer top brands and service to its consumers.

The consumers that shop at The Finish Line want what is new and exciting. At The Finish Line, exclusive shoes are carried along with stylish sport products which offer a unique fit, style and new designs. Driven by the love for sports, the brands of clothing that are offered have a mix of comfort, flexibility...