Car industry - Toyota

Essay by PsiHUniversity, Bachelor's April 2005

download word file, 3 pages 3.5

I decided immediately on the topic of this homework. -I wanted to write about car industry generally, but through preparing this homework and from before, I became fascinated with Toyota and their success. So, probably there will be in this paper more about Toyota than overall about car industry.

Many things, processes and people are in connection with car industry. For instance, Motor Shows or Fairs, price of oil, many people work in this industry, etc.

This industry is not immune to the scandals. Some years ago it was happening with Italian Fiat and these days it is happening with General Motors and their German Opel. To me, it is scandal when you must lay-off big number of employees in a certain company. In Opel's case the number goes up to the twelve thousands people! Isn't it to much?! What to do with that people?! -They are living of that industry.

Thus, this industry is very important today.

I think that people become today lazy. Or not lazy, but the truth we can see in every city or even on a village - everybody wants to have its own car! Car became a thing of prestige, reputation, respect and power. Car is mirror how much you have. But besides that I think also that with good planning and organization, there is big potential for this industry. -There is, in all countries all over the world quite big space to develop, to expand car industry. As we know that almost in all countries motorization is happening now, maybe except big, developed and powerful countries like USA, Italy, Germany, etc.

There are many car producers, many brands and names in car industry. Every name or brand symbolizes/represents something. For example, BMW symbolizes power and sport, Mercedes luxury and prestige, etc.

But, trying...