(a) Distinguish between the terms "Marketing and Selling" and discuss the various
Activities carried out in the following situations.
Company selling Xerox machines
Multi-specialty hospital services
Space selling by Advertising Agency
Answer:
Introduction
Sales and marketing are intrinsically linked; the fact is that they are two very different business activities. This is particularly true in the case of small businesses, which often equates marketing with selling deliberately due to organizational and resource limitations.
MARKETING: Marketing is much broader in scope and starts long before the selling process takes place. It covers everything about the market, the consumer, and the brand.
SELLING: Selling, on the other hand, begins when a product or service becomes available for consumption or use. This function covers retailers' awareness and confidence on the product and cultivating customer advocacy for the maker of the product or service.
MARKETING | SELLING |
Marketing consists of all the important mix like Product, Pricing, Promotion, Selling, Distribution etc. | Selling is an integral part of marketing which aims at targeting prospective customers and facilitating the product sales. |
Marketing is consumer driven and has long term goals of building customer loyalty and higher customer satisfaction | Selling is mostly producer driven and has short term goal of achieving the sales target or market share. |
Consumer needs are the guiding force behind all the marketing strategies and activities. | Producer or manufacturer needs are the guiding force behind all the selling activities. |
Considers of building a long term brand for long term benefits | Does not consider building up a brand for long term benefits |
More focus on product modification or product improvement and very much dynamic in nature due to higher focus on customer demand | Less focus on product modification or product improvement |
Mind share or place in consumers' mind is more important here | Market share or... |
English: This is the showroom of Reflex Sales & Ma...
English: This is the showroom of Reflex Sales & Ma...
English: This is the showroom of Reflex Sales & Ma...