Corporate culture at - a case study

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"Culture, then, is what remains to bolster a company's identity as one organization. Without culture, a company lacks values, direction, and purpose." (What Holds the Modern Company Together? ; Rob Goffee & Gareth Jones; HBR nov-dec. 1996)

What is corporate culture? In general, corporate culture defines the personality of an organization; it determines the way in which employees think, act, and feel. Corporate culture is a broad term used to define the unique personality or character of a particular company or organization, and includes such elements like general practises, such as symbols, stories, rituals and language; HRM practises like recruitment-, reward-, and appraisal systems; the structure of a firm, that is rules and procedures, job descriptions, technology and strategy.

Corporate culture can be expressed in the company's mission statement and other communications, in the architectural style or interior décor of offices, by what people wear to work and how people address each other.

One company that has adopted a very unique culture is

In 1998, two Stanford students abolished their postgraduate study plans and created, the now worldwide biggest search engine on the Internet. Larry Page and Sergey Brin opened their first office in a friend's garage together with three employees and until today their unconventional ideas and views have been identifying the firm's corporate culture. Looking at the culture of, it can be said that even though the company has been growing rapidly over the last couple of years to become the biggest search engine in the world, its culture has remained very informal and, in a way, creative.

One glimpse at the photos on its Web page would be enough to prove this implication. There are employees playing hockey, table football and basketball together while others relax strumming some tunes on the piano in the...