Daimler Chrysler

Essay by PaperNerd ContributorUniversity, Master's December 2001

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DaimlerChrysler Report Table of Contents Introduction Mission & Purpose page 3 Company Goals page 4 Beliefs & Values page 4 Industry Position Porter's Five Forces Model page 5 Key Success Factors page 6 Environmental Strategy Analysis page 7-11 General Corporate Strategy Analysis page 12-18 Consistency of Corporate & Environmental Strategies page 18-19 Future Development Threats page 19 List of Figures page 20 Bibliography page 21 Appendix I page 22-25 Introduction DaimlerChrysler is considered one of the most successful and respected companies in the world, producing well-known products such as Mercedes-Benz, Chrysler, Plymouth, Jeep®, Dodge, smart, Freightliner, Sterling, Setra, debis, Adtranz, MTU, TEMIC and others, in over 200 countries. DaimlerChrysler is owned by European, U.S. and other international investors, resulting in approximately one billion shares outstanding, and revenues of EUR 149.9 billion (Env. Report 1999). On May 7th, 1998, Daimler-Benz and Chrysler combined to form the world's leading automotive, transportation and services company.

Each company came into the merger with a strong portfolio. Each company viewed the other as an equally strong partner. Both automotive portfolios have very little overlap. Combining the strengths of two powerful, complementary automotive firms made for an outstandingly competitive, truly international corporation. This combination of two companies of relatively equal strength is particularly important in the international auto industry, where fewer and fewer firms are able go it alone in a global economy. The creation of DaimlerChrysler made for a robust corporation well positioned for the new century.

DaimlerChrysler has Co-Chairmen and Co-Chief Executive Officers. They are Jürgen E. Schrempp and Robert J. Eaton. Mr. Schrempp was Chairman of Daimler-Benz, while Mr. Eaton was Chairman and Chief Executive Officer of Chrysler Corporation. Together, they oversee DaimlerChrysler operations.

With its Mercedes-Benz Passenger Cars and smart business unit, DaimlerChrysler is currently the world's leading manufacturer of quality passenger...