Define Marketing

Essay by chemereUniversity, Bachelor's August 2009

download word file, 3 pages 0.0

Whether you realize it marketing is everywhere. Marketing is seen in all avenues whether its television, internet, clothing, or signs on the side of the road. It is through marketing that companies create a face. Marketing is important for any organization that thrives of customers to grow the business. In other words, if a business or organization requires customers then there needs be some sort advertisement that interests the customer to a particular product. Marketing is more then selling and advertising. According to McCarthy and Perreault, "The marketing concept means that an organization aims all its efforts at satisfying its customers-at a profit. The marketing concept is a simple but very important idea." Marketing promotes products, advertisment, pricing, distribution channels, and a brand. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to sell goods or services.

According to the American Marketing Association (AMA), "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Three businesses that all can relate to are Walmart, The Princton Review, and The American Heart Association. Each company has its own unique goal, but all are well known throughout the United States.

The Princeton Review, a national test preparation, provides tutoring as well as publishes books about college admissions, and also has a kindergarten through twelfth grade services. The service that most people are familiar with is the test preparation service. The marketing group in Houston consists of a team of four; two full time employees and two part-time employees. The marketing team promotes courses and tutoring packages for High School and Graduate courses. All four employees go out to local colleges and high...