Google - Company Motivational Profile

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Google - Company Motivational Profile � PAGE �1�

Google - Company Motivational Profile

University of Phoenix

PSY 320

February 27, 2007

Google - Company Motivational Profile

Google, fast becoming a household name synonymous with performing an Internet search. What does the word Google mean and where did it come from? "Google is a play on the word googol, which was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, and was popularized in the book, Mathematics and the Imagination by Kasner and James Newman. It refers to the number represented by the numeral 1 followed by 100 zeros. Google's use of the term reflects the company's mission to organize the immense, seemingly infinite amount of information available on the web." (Google, 2007)

I. Background

"Larry Page and Sergey Brin where two college students who began a collaboration on a search engine called Backrub which earned its name from its ability to analyze the "back links" and point them to other web sites.

Larry had the ability to tinkers with electronic equipment so he took on the task of building their network out of low end servers to keep the initial cost down. In the beginning they even borrowed servers to meet their increased bandwidth demand. After a year of successfully running their search engine "Backrub" it began to build a reputation among the computer world and word of mouth advertising spread fast." (Google, 2007)

"Larry and Sergey continued working to perfect their technology through the first half of 1998. In the beginning Larry continued to buy bargain hard drives to support the growing need for space for their datacenter which resided in their dorm room. Meanwhile, Sergey set up a business office, and the two began calling on potential partners who might want to license a search technology...