Table of Contents:
Executive Summary 2
Purpose and scope of document 2
Methods 2
Results and Conclusion 2
Recommendations 3
Ikea 4
Case Overview 4
Why do people shop on the Internet? 5
Costumers 5
Identification of value to costumers customers 7
Suppliers 8
Value chain 10
Primary activities of IKEA 10
Inbound logistics: 10
Operations: 11
Outbound logistics: 11
Marketing and sales: 12
Service: 12
Support activities if IKEA 12
Procurement 12
Technology development 13
Human resource management 13
Firm infrastructure 13
Value shop 14
Primary activities 14
Support activities 15
Value network 15
Ethical and privacy issues: the use of IT in managing their business processes 16
Information systems security and control 18
Analysis on IKEA's websites: Comparisons and Recommendations 20
The differences among the five websites: 20
Advices to the website of IKEA in Hong Kong 21
Recommendations for designing the web site: 22
http://www.ikea.com.hk/main.html 22
Improving internal business functions (sales/marketing and manufacturing/production.)
English: IKEA store, Southampton
Ingvar Kamprad, founder of IKEA, holding a lecture...
English: Ikea store in Älmhult, Sweden. Deutsch: ...23
Conclusion 24
Recommendations 25
Bibliography: 26
Books and articles: 26
Websites: 26
Executive Summary
Purpose and scope of document
The objective of this paper is to give an overview of IKEA Company scooping on costumers, suppliers, range of products, value creation and privacy and ethical policies.
Methods pretty
Our analysis was conducted through the scanning of different Ikea websites and different readings and articles to analyse the scoops of the paper.
We analysed all different environmental factors of IKEA from suppliers and customers to manufacturers and so on.
Results and Conclusion
We pretty much came to the conclusion that:
IKEA has a really good image among both suppliers and costumers, thus enhancing the value of the chain of business
The relationship with consumers is very good; IKEA provides its suppliers tools that enhances the quality of the service (more speed, quality control, status...