Internet Advertising

Essay by PaperNerd ContributorUniversity, Master's August 2001

download word file, 5 pages 3.0

Downloaded 71 times

The Future of Advertising on the Internet Introduction If it were not for the Internet, I would not be working in one of the leading IT companies in the nation; you see, I am an Internet Webmaster. I have been in my position for over four years, and have seen the development of advertising on that media up to this point; into three major areas. The future of the medium is even more concerning. In under twenty years, the broadband technologies will carry the Internet from a land of banner ads as present in the early nineties, into an advertising world full of rich streaming video dynamically delivered to the consumer on demand, with much more in-depth co-information bundled in for the consumer's use.

The History of the Internet In the infant years of the Internet, before the World Wide Web (WWW), the global network consisted of hundreds of bulletin board systems (BBS) scattered throughout the country.

These systems were mostly set up for either military use or for hobbyists. No advertising was present unless it pertained to the BBS group itself, and was uploaded by a member. Funding for these groups was primarily raised from the members in the form or either donations of money or hardware to keep the system going, or as a membership fee.

As 1991 passed, the greatest development concerning the Internet, the WWW, was created. This system, developed by CERN, was intended to be a way for many users to access a given computer (server), at the same time with no bearing on proximity. This development, along with that of the WWW Browser (Netscape and Internet Explorer) did more for the future of advertising on the Internet than could possibly be imagined.

Three Types of Internet Advertising The new interface instantly became popularized by...