Lance Armstrong Foundations Marketing Techniques and History

Essay by Playa4money2College, UndergraduateB, January 2009

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Tour de Cancer, Lance Armstrong FoundationMore than ten million cancer survivors in the United States today and 3 out of four families will help care for a family member with cancer (Road to Survivorship). Sales benefit the foundation, which Mr. Armstrong set up in 1997 when he was being treated for testicular cancer, which had spread to his lungs and his brain. Then a combination of physical conditioning, a strong support system and competitive spirit took over. He declared himself not a cancer victim but a cancer survivor. He took an active role in educating himself about his disease and the treatment (Aradillas). Armed with knowledge and confidence in medicine, he underwent aggressive treatment and beat the disease. During his treatment, before his recovery, before he even knew his own fate, he created the Lance Armstrong Foundation. This marked the beginning of Lance's life as an advocate for people living with cancer and a world representative for the cancer community (Lance Armstrong Foundation [LAF]).

The nonprofit organization chosen was the Lance Armstrong Foundation. The Lance Armstrong Foundation is a United States 501(c)(3) nonprofit organization that provides support for people affected by cancer, founded in 1997 by cancer survivor and champion cyclist Lance Armstrong (LAF). The Lance Armstrong Foundation states that its mission is 'to inspire and empower' cancer sufferers and their families. The motto for the Lance Armstrong Foundation is "unity is strength, knowledge is power and attitude is everything". The Lance Armstrong Foundation also aims to provide helpful information and tools for cancer sufferers in addition to its work in the fields of support, public health and research. The organization is based in Austin, Texas (LAF).

The Lance Armstrong Foundation’s purpose is to fight cancer and pursue an agenda focused on prevention, access to screening and care, improvement of...